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You might be able to find your next job on TikTok. Is that a good thing?

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18.06.2021

TikTok is apparently launching a jobs service targeted at Gen Z. While the program is still being developed, brands can post jobs and users can apply by uploading video résumés. Since the Gen Z age group makes up a large portion of the platform’s user base, will social media-style recruiting drive the future of hiring?

“As a recruiting tool, it makes sense to go where the candidates are,” says Eric Sydell, executive vice president of innovation at the talent screening platform Modern Hire. “But reports are saying that TikTok will also allow posting of video résumé. If that’s the case, you’re going from recruiting to selection, and that raises questions.”

Sydell says filling critical, in-demand jobs should focus on virtual hiring practices grounded in science, and not just personality. “Tools should be efficient and effective, and offer experience and equity,” he says. “Using a video résumé could create a good experience if you’re the type of person who likes hosting videos. If not, then it’s not a good experience.”

Sydell has concerns around effectiveness, as well.........

© Fast Company


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