Spredges, glitter, and lots of gold foil: Penguin is betting on deluxe book design to win over kids

Kids are bedazzling their books and clipping book charms to bags. Penguin is answering with special editions designed to be displayed.

[Photos: Penguin Young Readers]

This holiday season, you can give your child an actual Golden Ticket. It comes tucked inside a new special edition of Charlie and the Chocolate Factory, one of a slew of deluxe editions of books Penguin Young Readers is releasing this fall.

The new volume is full of little surprises. Willy Wonka has scribbled notes throughout the book in his curlicued script and tucked bits of paper into the pages, like a secret blueprint of the factory and an Ooma-Loompa to-do list. There are also new editions of Pride and Prejudice and Sense and Sensibility featuring new art by Anna Bond, of the Rifle Paper........

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