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From Lyft's Pink Light to Wendy's Sassy Tweets, Strong Brands Stand Out. Make Sure Yours Does Too.

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Excellent branding is imperative if you want to have a thriving business. See golden arches? You know it’s McDonalds without even reading the word. If you see a pink oblong light in the back window of a vehicle, you know it’s a Lyft. When you see an apple with a bite taken out of it, you know it’s not a PC.

That is why knowing your audience and being clear on who you are and why they should work with you are crucial. Here are some top tips on how to get your brand to stand out.

One of the most important aspects of any company is the ability to hire the right people. However, many businesses miss the mark when it comes to hiring people who will bring new and necessary skills to the company's brand. Instead of looking at the background and proven history of a potential employee, they base their assessment on which candidate has the most celebrity and big-name connections.

Sometimes, instead of looking at connections, the hiring manager will consider how successful the candidates were in their past positions. Look for candidates with transferable marketing and business skills instead of relying on whom they know. Connections are great, but if the person doesn't know how to utilize and implement a strategy with his or her contacts, what is the point of having him or her? Someone who knows how to create relationships and........

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