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We wanted unvarnished opinions — and as you'll see on the following pages, we got them. This survey was conducted in partnership with Franchise Business Review, which produces reports for franchise buyers. The results you see are mostly from our survey of 232 new franchisees * (in business under five years), but also include a few answers from Franchise Business Review's annual survey of 13,109 new franchisees.

Yes ⇒ 26%

Probably ⇒ 13%

Maybe ⇒ 32%

Probably Not ⇒ 12%

No ⇒ 17%

"I was just Googling business ideas."

"I'd heard the brand name my whole life."

"Ad on Instagram."

"Worked at one prior, was familiar with the system."

We're too busy ⇒ 11%

We need more customers ⇒ 48%

We have what we want ⇒ 41%

"It seemed like a fun opportunity."

"It clearly matched out goals and lifestyle"

"Pricing and repeat business."

"COVID closed my previous business."

At a small business ⇒ 23%

At a medium-sized business ⇒ 11%

At........

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