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The Power of Getting Professionally Raw

2 35 1
22.04.2022

“We are trying to build the Amazon Prime of barbecue and media,” said Shawn Walchef, owner and founder of Cali BBQ Media and Cali Comfort BBQ. While this probably sounds strange at first, Shawn is actually developing his own promotional ecosystem, combining hospitality and marketing to develop an authentic reputation.

Today, it’s crucial for businesses to have an online presence. With two podcasts (Digital Hospitality and Restaurant Influencers), a blog, and a profile on every social media platform you can think of, Shawn is an expert at highlighting his brand and engaging with his audience.

“It's so much more than food. It's so much more than hospitality,” Shawn said. “You have to know how to share your story. You've got to know how to do it online.”

Whether on TikTok, Facebook, LinkedIn, or Instagram, video is the key to unlocking engagement.

“The internet wants raw. Professionally raw. And you have the greatest tool that allows you to do that—the camera app on your smartphone,” Shawn said. “Video is so powerful. The internet wants video. Video can give you so much where you're not telling the customer, ‘Hey, I sell barbecue.’ I'm taking a 15-second video showing them our Pitmaster Bernice at the old hickory pit putting........

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