In an era dominated by the digital revolution, Pakistan’s youth, once heralded as the nation’s greatest asset, find themselves at a crossroads.

With over 64% of the country’s population under the age of 30, Pakistan’s future hinges on how this demographic navigates the challenges of the modern world. However, two growing trends are jeopardising the potential of this vibrant generation: the toxic influence of social media and the alarming exodus of young talent seeking opportunities abroad. Social media, often lauded as a tool for connection and empowerment, has become a breeding ground for harmful behaviours and unproductive habits among the youth. Platforms like TikTok, Instagram, and Snapchat, while offering entertainment, have increasingly normalised a culture of superficiality and instant gratification. Young people in Pakistan spend hours scrolling through curated lives and flashy content, fostering unrealistic expectations and self-comparison. According to a 2023 survey by a digital analytics firm, the average Pakistani teenager spends over four hours daily on social media-a stark reminder of its overwhelming presence in their lives. The addiction to likes, shares, and comments not........

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