CEOs that keep innovating and are advanced users of AI see up to 4x revenue growth than those that don’t, says Paul Jenkins

When there’s a period of uncertainty, it’s easy to retrench and focus on short-term gains. To freeze hiring, cut projects and hold off investments. And, it’s hard not to feel a gravitational pull when there is geo-political instability and UK GDP is growing at 0.1 per cent. On the surface, pulling back could seem a natural thing to do. Yet, many years of research shows the opposite: companies that invest in growth are doubling the return, and even quadrupling with AI, compared to those that don’t.

These organisations are launching new products, services, and entirely new revenue streams. They are growing faster, breaking even sooner, and doing it with less capital. McKinsey’s

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