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Bumble partners TikTok to support people as they get back into dating

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Dating app Bumble will be working with TikTok on a long-term partnership that aims to inspire people to showcase their true, "authentic personalities" in an effort to make more quality matches on Bumble.

The partnership launches with the campaign "Date with better answers", which features TikTok creators from across the UK, France and Germany inspiring people to improve as daters.

Focusing on popular interests, the TikTok creators featured in the UK campaign help a pair of daters with inspiration, from cooking to freestyle football. According to TikTok, interests like these have become subcultures – #foodtiktok has almost 34........

© campaign

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