The end of win-win. In recent years, businesses have been shaped by the beguiling mantra of “win-win.” When confronted with any difficult choice — sustainability or efficiency? excellence or equity? stakeholders or shareholders? — their chieftains have kidded themselves into thinking that you can have both. Sustainability leads to efficiency in the long term; equity is the best way of securing excellence; pleasing all the stakeholders leads to higher share prices.

This will be the year that finally brings an end to the idea that you can have your cake and eat it. Companies will have to make tough decisions that they’ve been putting off as long as possible. Consumers will no longer wear the idea that, say, the green transition is cost free.

QOSHE - The Trump Comet and Four More 2024 Predictions - Adrian Wooldridge
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The Trump Comet and Four More 2024 Predictions

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02.01.2024

The end of win-win. In recent years, businesses have been shaped by the beguiling mantra of “win-win.” When confronted with any difficult choice — sustainability or efficiency?........

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