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Matthew Pittman

Matthew Pittman

The Conversation

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Why Friday afternoon is the worst time to shop online — and marketers know the window when your guard is down

A University of Tennessee study found that 30 seconds of Instagram scrolling is enough to make shoppers trust bold, unproven brand claims.

19.07.2026 20

Fortune

Matthew Pittman

Why you let down your guard on ads when scrolling on social media

When you’re tired and distracted, an online ad’s claims can be more effective in pitching a product when they’re assertive and explicit.

17.07.2026 10

The Conversation

Matthew Pittman