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Gen Z is drinking 20% less than Millennials. Productivity is rising. Coincidence? Not quite

The economics of alcohol are changing, and so is the definition of growth. Gen Z is drinking differently and it isn’t just a lifestyle trend.

Julian Braithwaite

Freedom and facts, not fear, should frame America's choices on alcohol

A new Gallup poll shows 53% of Americans now view moderate drinking as harmful to health, with young adults leading a significant shift away from...

Julian Braithwaite