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John Cairney

John Cairney

The Conversation

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Savvy athletes and new technology are flipping traditional sports marketing on its head

The convergence of AI, data mining, immersive technology and the creator economy is drastically changing the world sport landscape.

01.05.2025 20

The Conversation

John Cairney

Technology has helped Para athletes compete for decades. But it can also create an unfair advantage

The Paralympic Games, now a major global event, has a history rooted in rehabilitation. The first official Paralympic Games was held in Rome in...

30.08.2024 10

The Conversation

John Cairney