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Geoff Cook

Geoff Cook

Fast Company

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The Global Branding Trap CEOs Keep Falling Into

The Global Branding Trap CEOs Keep Falling Into

Geoff Cook, a partner at Base Design and the creative mind behind branding work for MoMA QNS, MILK, NeueHouse, JFK Terminal 4 and other cultural...

17.12.2025 2

Observer

Geoff Cook

This Hollywood studio is building a brand that stands for creativity

29.09.2025 7

Fast Company

Geoff Cook

Hailey Bieber built a billion-dollar beauty brand: Here’s what every entrepreneur can learn from her success 

09.07.2025 10

Fast Company

Geoff Cook