menu_open Columnists
Eszter Gurbicz

Eszter Gurbicz

campaign

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

“Big ideas, flawlessly executed”: why creative agencies are doubling down on design

“Big ideas, flawlessly executed”: why creative agencies are doubling down on design
latest 5

campaign

Eszter Gurbicz

ASA bans first ads based on less-healthy food rules

ASA bans first ads based on less-healthy food rules
latest 8

campaign

Eszter Gurbicz

Papa Johns ad spotlights the development of its sourdough

Papa Johns ad spotlights the development of its sourdough
previous day 10

campaign

Eszter Gurbicz

Allwyn's podcast returns to ask celebrities what they would do with £200m

Allwyn's podcast returns to ask celebrities what they would do with £200m
10.04.2026 8

campaign

Eszter Gurbicz

Asahi Super Dry pop-up brings Tokyo’s streets to Manchester

Asahi Super Dry pop-up brings Tokyo’s streets to Manchester
09.04.2026 9

campaign

Eszter Gurbicz

Greggs hires Zoe Harris as customer and marketing director

Greggs hires Zoe Harris as customer and marketing director
09.04.2026 7

campaign

Eszter Gurbicz

Movers & Shakers: Publicis, WPP Media, M&C Saatchi, Uncovered, Jungle Creations, OpenAI and more

Movers & Shakers: Publicis, WPP Media, M&C Saatchi, Uncovered, Jungle Creations, OpenAI and more
09.04.2026 10

campaign

Eszter Gurbicz

Nurofen aims to turn the tables for women in the “pain game"

Nurofen aims to turn the tables for women in the “pain game
09.04.2026 9

campaign

Eszter Gurbicz

Movers & Shakers: Publicis, WPP, M&C Saatchi, Uncovered, Jungle Creations, OpenAI and more

Movers & Shakers: Publicis, WPP, M&C Saatchi, Uncovered, Jungle Creations, OpenAI and more
09.04.2026 10

campaign

Eszter Gurbicz

Marmite ads show ingredients' reaction to cooking with the spread

Marmite ads show ingredients' reaction to cooking with the spread
08.04.2026 10

campaign

Eszter Gurbicz

Inch's animated ad shows an apple's journey from pip to sip

Inch's animated ad shows an apple's journey from pip to sip
08.04.2026 10

campaign

Eszter Gurbicz

Irn-Bru Ice Cream flavour returns with social ads by Leith

Irn-Bru Ice Cream flavour returns with social ads by Leith
08.04.2026 10

campaign

Eszter Gurbicz

Wireless cancelled, drinks brands pull sponsorship after Kanye West backlash

Wireless cancelled, drinks brands pull sponsorship after Kanye West backlash
07.04.2026 10

campaign

Eszter Gurbicz

Pepsi, Diageo and AB InBev pull sponsorship of Wireless after Kanye West backlash

Pepsi, Diageo and AB InBev pull sponsorship of Wireless after Kanye West backlash
07.04.2026 9

campaign

Eszter Gurbicz

Ocean Outdoor: entries open for 2026 Digital Creative Competition

Ocean Outdoor: entries open for 2026 Digital Creative Competition
07.04.2026 10

campaign

Eszter Gurbicz

Chupa Chups OOH campaign masks up to highlight “wrestling-free" packaging

02.04.2026 10

campaign

Eszter Gurbicz

Starling campaign spotlights small habits that make people “good with money”

02.04.2026 10

campaign

Eszter Gurbicz

Movers & Shakers: EssenceMediacom, Monks, Anomaly, Neverland, Dept, Born Social and more

02.04.2026 10

campaign

Eszter Gurbicz

Cornetto's summer campaign captures everyday moments of “unwrapping”

01.04.2026 10

campaign

Eszter Gurbicz

April Fool’s Day round-up: Heinz, Lego, Tesco, Terry’s Chocolate Orange, Dyson and more

01.04.2026 10

campaign

Eszter Gurbicz

April Fool’s Day round-up: Tesco, Dyson, Warburtons, Terry’s Chocolate Orange and more

01.04.2026 10

campaign

Eszter Gurbicz

Fandom-focused creative agency The Forge launches

31.03.2026 10

campaign

Eszter Gurbicz

Fandom-focused creative agency The Forge launches

Fandom-focused agency The Forge launches with former Jung von Matt Nerd GM and ECD Calvin Innes Innes is joined by co-founders formerly from Jung von...

31.03.2026 10

campaign

Eszter Gurbicz

Monzo’s AJ Coyne: marketers should elevate brand building from “cost” to “investment”

30.03.2026 10

campaign

Eszter Gurbicz

Cadbury transforms press ads into packaging to help disguise Easter eggs

30.03.2026 10

campaign

Eszter Gurbicz

Ian Russell challenges Instagram boss to “chat” at Cannes Lions

27.03.2026 10

campaign

Eszter Gurbicz

School Reports 2026: VCCP ends year with highest billings among creative agencies

27.03.2026 10

campaign

Eszter Gurbicz

Royal British Legion reviews creative agency relationships

26.03.2026 10

campaign

Eszter Gurbicz

Movers & Shakers: WPP, McCann, T&P, UM, Feral, Allwyn, Global, Channel 4 and more

26.03.2026 30

campaign

Eszter Gurbicz

School Reports 2026: Which agencies got the highest marks?

25.03.2026 20

campaign

Eszter Gurbicz

Cadbury launches ‘GooTool’ to elevate Creme Egg-eating experience

24.03.2026 10

campaign

Eszter Gurbicz

Former Starling Bank marketer Rachel Kerrone reveals next move

23.03.2026 10

campaign

Eszter Gurbicz

Irn-Bru offers fans branded tattoos at “Tat-Bru” pop-up

23.03.2026 10

campaign

Eszter Gurbicz

Peroni's new brand platform places the beer in the realm of Italian masterpieces

23.03.2026 10

campaign

Eszter Gurbicz

Carlsberg teaches BSL to Liverpool FC supporters so deaf fans can join in anthem

20.03.2026 10

campaign

Eszter Gurbicz

Persil dispenses with the robots in Smart Series ad

20.03.2026 10

campaign

Eszter Gurbicz

Movers & Shakers: VCCP, Publicis, MG OMD, Dentsu, Ace of Hearts, OMD, Aldi, BBC Creative and more

19.03.2026 10

campaign

Eszter Gurbicz

Waitrose social series brings viewers into kitchens of celebrity food lovers

18.03.2026 10

campaign

Eszter Gurbicz

British Airways encourages people to take flight from their stressful lives

17.03.2026 20

campaign

Eszter Gurbicz

Walkers encourages people to put their joy first in new brand platform

16.03.2026 10

campaign

Eszter Gurbicz

Ace of Hearts moves into comms planning with OMD hire

16.03.2026 10

campaign

Eszter Gurbicz

O2 ad makes space for itself to highlight reach of its satellite service

13.03.2026 20

campaign

Eszter Gurbicz

National Highways appoints creative agency

13.03.2026 10

campaign

Eszter Gurbicz

Plenty mops up messy “kitchen situationships” in musical number

12.03.2026 8

campaign

Eszter Gurbicz

Movers & Shakers: Brainlabs, The7stars, ITV, Tesco Media, GB News and more

12.03.2026 10

campaign

Eszter Gurbicz

Samsung hires agency to lead CRM across Europe

11.03.2026 20

campaign

Eszter Gurbicz

Common Interest promotes Sara Tate to group chief strategy and innovation officer

09.03.2026 10

campaign

Eszter Gurbicz

GB News appoints first chief revenue officer

09.03.2026 10

campaign

Eszter Gurbicz

Jane Geraghty returns to Landor as global chief executive

06.03.2026 10

campaign

Eszter Gurbicz

Creative studio 3 Chillies launches with Nick Bell as co-founder

05.03.2026 30

campaign

Eszter Gurbicz