The Romans hires ex Man Utd and ITV marketing exec to lead new sports and entertainment arm

The Romans told Campaign sister title PRWeek that the launch of its sports and entertainment division comes after a string of account wins and...

'A pop-up exhibition in a relatively short time frame was a challenge' - Behind the Campaign, 'Making a statement' for Lloyds Bank

In collaboration with artist and the author of Everything We Touch, Paula Zuccotti, we created an immersive exhibition displaying people’s...

Paco Rabanne hosts digital art exhibition inside a spaceship

Paco Rabanne is celebrating the future with an exhibition inside a spaceship in Spitalfields. As part of the launch of its Phantom perfume, the...

Publicis Media wins Italy and retains UK and China in Ferrero review

Publicis Media has expanded its remit with Ferrero after winning Italy, the confectionery giant’s home market, as well as retaining several other...

Trio of incumbents defeated as Sainsbury’s names new BTL shop

Sainsbury’s has appointed Ogilvy to its group below-the-line and digital account after the WPP shop defeated its three incumbent agencies during...

Leo Burnett rebrands children's charity in social initiative tie-up

Leo Burnett has reignited its partnership with The International Exchange (TIE), which links the world of commerce to social initiatives, to develop...

Takis warns consumers off its tortilla chips

Mexican tortilla chip brand Takis is launching in the UK with a fiery warning about its spicy snacks. Kicking off its first campaign with a...

Guardian runs campaign to support Sat magazine launch

The Guardian has rolled out a marketing campaign to support its new magazine, Saturday, which launches this weekend. The campaign, "Forgotten how...

Campaign podcast: Sir Martin Sorrell on S4's rapid growth and his £400m stake

On this week's Campaign podcast, Campaign's technology and gaming editor Simon Gwynn and premium content editor Nicola Merrifield discuss the...

WPP fined $19 million by SEC

WPP was fined $19 million by the Securities and Exchange Commission (SEC) for violating the anti-bribery, books and records, and internal...

Pitch Update: Taco Bell on the hunt for first UK creative agency

There is no change in the creative new-business rankings this week but Goodstuff moved up one spot in the media table after picking up the £6m...

Why gaming is about more than just marketing for Ford

Last month, Ford of Europe's appearance at the giant games trade fair Gamescom – normally held live in Cologne, Germany, but this year taking...

'We want to embrace it with credibility and authenticity' – why gaming is more than just marketing for Ford

Last month, Ford of Europe's appearance at the giant games trade fair Gamescom – normally held live in Cologne, Germany, but this year taking...

WPP fined $19 million by SEC over accounting and bribery claims

WPP was fined $19 million by the Securities and Exchange Commission (SEC) for violating the anti-bribery, books and records, and internal...

Boots, Baileys, Tena and more shortlisted for C4's Diversity in Advertising Award

Channel 4 has unveiled the six shortlisted finalists of its £1.1m Diversity in Advertising Award. This year’s award challenged the advertising...

'Agencies are killing the creative industry': Marc Lewis on the demise of portfolio ad schools

What’s it like being the last of your species? As of last Monday, the School of Communication Art (SCA) found out, when it became the last...

American Express plants mobile office installations for ‘Built for Business’ campaign

As remote work continues to take priority in the pandemic, American Express has a unique place for people to catch a breath of fresh air while...

Campaign's Faces to Watch provide answers to the talent crunch

The industry has a bright future — if it can hang on to talent

Judging for the Campaign US BIG Awards took place virtually last week, and it was a pleasant reminder that the industry is filled with bright,...

‘Don’t get vaccinated’ truck touting ‘funeral home’ goes viral

In the age of misinformation, aiming to increase vaccine confidence while simultaneously calling out anti-vax sentiment is quite a tricky task. An...

Why agencies should create a clear message about their miscarriage policy

The government only introduced paid parental leave for the loss of a baby after 24 weeks in April 2020. It entitles a parent to two weeks' leave,...

Campaign AI global new-biz client spotlight: FMCG remains hottest sector in July

FMCG was once again responsible for the most agency new business globally in July, according to data from Campaign’s Advertising Intelligence tool...

Instagram hails the power of self-discovery in global brand campaign

Instagram is talking up the power of its platform in helping young people to discover themselves in a new global campaign, “Yours to make”....

Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer

Dubai Tourism and Mother have released their latest "trailer" in the “Dubai presents” series starring Jessica Alba. Mimicking every blockbuster...

Wavemaker’s Christiaan Lette joins Wunderman Thompson as chief data officer

Wunderman Thompson has appointed Christiaan Lette to the new position of chief data officer for the UK, with a remit to help clients, talent and...

BA work heralds reopening of transatlantic corridor

British Airways is to mark the recommencement of flights between the UK and the US with a new ad campaign from WPP. The advertising group's Team...

A view from Dave Trott: Hit first. Hit hard. Keep on hitting

“Hit first. Hit hard. Keep on hitting” was Jacky Fisher’s motto. Fisher was First Sea Lord – he joined the Royal Navy in 1854 and followed 200...

Bumble partners TikTok to support people as they get back into dating

Dating app Bumble will be working with TikTok on a long-term partnership that aims to inspire people to showcase their true, "authentic...

Rapp hosts ‘freshers’ activities to reconnect staff returning to office

Omnicom-owned agency Rapp is welcoming its staff back to the office with a series of events and a fair inspired by university freshers' week. ...

Pick of the Week: Google’s ad shows it's OK not to know

A Google search is the simple starting point for this thoughtful ad that centres around the concept that "It's ok not to know". "Hands raised" by...

Klarna lampoons 'Neanderthal' credit models in new campaign

Klarna has launched a campaign that aims to highlight the "antiquated" credit model that many consumers are still using and shows how services like...

ASA reviews 'greenwashing' regs as govt pledges more ambitious climate goals

The Advertising Standards Authority (ASA) today (23 September) confirmed it will shine a brighter regulatory spotlight on environmental matters in...

B&Q encourages home improvement with emotional stop-motion animation

B&Q has revealed the third instalment of "Build a life", which celebrates the belief that anyone can improve their home to make it better, with an...

And the top five brand sonic logos in UK advertising are…

When it comes to ads that stick in our minds, we’ve all experienced the infuriatingly catchy jingle that we just can’t eject from our heads.  And...

New Northern Line stations add 120 outdoor sites to TfL network

London’s newest tube stations – Battersea Power Station and Nine Elms, which opened this week – have created 120 new outdoor advertising sites....

Should ITV be allowed to buy Channel 4?

Potential bidders including ITV are eyeing a possible acquisition of Channel 4 as the government considers a sale. A formal consultation closed on...

Diary of becoming a B Corp: Why agencies can become a force for good

The optimist in me has always believed that working in marketing can and should have a positive impact on the world around us and go beyond just...

Brands placed on notice over ‘greenwashing’ claims says watchdog

Businesses that make false or misleading claims about their green credentials have until the end of the year to clean up their act or face an...

'Sustainability bullshit' – brands placed on notice over greenwashing claims

Businesses that make false or misleading claims about their green credentials have until the end of the year to clean up their act or face an...

KFC, WPP and Mail Metro Media back adland careers programme in schools

A national programme to encourage school children to consider a career in the advertising sector is set to launch with the help of major...

Quorn opens 'chicken' nugget pop-up SmugNuggs

Quorn is dishing up its meat-free nuggets in a Camden fast food pop-up inspired by the capital's chicken shops. In London there are around 8,000...

Brainlabs boosts Amazon capabilities with acquisition of specialist outfit Molzi

Brainlabs has wrapped up its third acquisition of 2021 in the shape of the full-service Amazon specialist Molzi, which was founded in 2017 by Chris...

Ocean Outdoor reimagines Olympic advertising vinyl panels for fashion collection

Ocean Outdoor is collaborating with fashion duo Vin & Omi on an upcycled fashion collection debuting during London Fashion Week. Outdoor...

Wavemaker appoints global investment and HR chiefs to 'diverse' leadership team

Wavemaker has hired IPG Mediabrands’ Helen Price as global chief investment officer and McCann’s Shipra Roy as global chief people, inclusion...

Brand mascots will send your profits and emotional connection soaring

Brand mascots and characters can increase profit and emotional connection with customers by up to 41%.  That’s according to a research-based...

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies

Mercedes-Benz’s global agency consolidation, which was won this week by Omnicom in a shoot-out against fellow incumbent Publicis Groupe, has...

Movers and Shakers: Snap, Reddit, Bauer, ITV, Ogilvy and more

Bountiful Cow has hired Adam Foley , the former ad chief of the Guardian, as its new chief executive. McCann London CEO Sheryl Marjoram has left...

Which? campaign aims sights at tech giants in bid to protect users from scams

A provocative ad campaign from Which? calls for new legislation to force tech giants to protect online users from scams, dodgy reviews and...

Movers and Shakers: Snap, Reddit, Engine, Bauer, ITV, Ogilvy, VCCP and more

Bountiful Cow has hired Adam Foley , the former ad chief of The Guardian, as its new chief executive. McCann London CEO Sheryl Marjoram has left...

Reddit launches first UK brand campaign, hires Tinder marketing director

Marking a year since the opening of its UK office, Reddit is celebrating the wide array of functions and rewards that its communities offer in its...

An ode to the creative department from a lifelong suit

As an account man I really enjoyed Ross Farquhar’s recent piece – a beautiful ode to our craft that rightly celebrates the power and importance...

Haymarket joins Advertising Association’s Ad Net Zero

Haymarket has joined the Advertising Association’s Ad Net Zero initiative to reduce the carbon footprint of companies across the advertising and...

Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals

Karmarama and not-for-profit Project Everyone have recruited brands including Google, Unilever, Mars and Diageo for a campaign to spark action...

Grey appoints joint heads of strategy

Grey has bolstered its planning department with the appointment of Annalisa Roy and Asad Shaykh as joint heads of strategy. Roy and Shaykh were...

So you know your customer, what’s next?

Gathering, understanding and using customer data is back on the priority list for brands. The launch of Boots Media Group unlocks the power of 10.2...

Govt hosts UK creative industries to help drive post-Brexit exports

As the UK government paves its way post-Brexit, it is leveraging the creative industries as part of a major exporting drive, despite cuts to arts...

IPG veterans launch training consultancy

Former Interpublic Group colleagues Craig Lister and Karl Loudon have launched Tevyan, which provides sales training for marketing and technology...

Had enough of reality? Try the metaverse

When I was six years old I fell in love. In fact, I found the man that I wanted to marry. I found him on TV.  Captain Scarlet was my first love....

Birds Eye on lookout for ‘mini’ Captain Birds Eye

A nationwide competition is setting sail to find a "mini me" version of that gnarly seadog and Fish Finger brand icon Captain Birds Eye. Birds Eye...

CoppaFeel! has launched its latest breast cancer awareness campaign 'Know yourself'

Encouraging young people to know their bodies so they can detect early signs of change, true to its name, the breast cancer awareness charity...

McCann Worldgroup commits to gov's Kickstart scheme with 80 internships

McCann Worldgroup, along with sister agencies, FutureBrand and McCann Health, has developed more than 80 internships to help young talent in...

Verizon’s head of strategy joins WPP media agency

Monica Majumdar is joining Wavemaker as head of strategy, where she will be charged with establishing a “highly skilled” strategy team, leading...

Pringles’ mascot rebrands for first time in 20 years

After 20 years of the same moustachioed face of Pringles' Mr P gracing cans of the eponymous crisps, the brand mascot will adopt a new, more emoji-...

Verizon’s head of strategy joins media agency

Monica Majumdar is joining Wavemaker as head of strategy, where she will be charged with establishing a “highly skilled” strategy team, leading...

Momentum Worldwide launches hybrid experience platform

The pandemic changed the way people connect with one another in the workplace, but it also opened avenues to reimagine networking.  Hybrid events...

Channel 4 erects gigantic cake to stir up hype for 'Bake Off' return

Hoping to stir up some hype for The Great British Bake Off's return this evening (21 September), Channel 4 has deployed a spread of activations...

McCann Worldgroup commits to govt's Kickstart scheme with 80 internships

McCann Worldgroup, along with sister agencies FutureBrand and McCann Health, has developed more than 80 internships to help young talent in Britain...

Snap appoints Facebook marketing director to head business marketing

Snap has appointed Leila Woodington as director of business marketing for EMEA. She will be based in London, reporting to Doug Frisbie,...

Engine Creative snaps up Charlie Hurrell from Pablo London

Engine Creative has hired Pablo London’s Charlie Hurrell to fill its new role of chief client officer.  Hurrell will lead account management and...

OMD-led Omnicom team wins Channel 4 media pitch

Omnicom Media Group (OMG) has won a five-year contract to handle Channel 4’s media planning and buying, beating the7stars and Zenith.  The OMG...

The pro-bono initiative is led by GentleForces for the No More Foundation and Commonwealth Secretariat.

A cross-industry collective has revealed “Join the chorus”, an initiative devised to prevent domestic and sexual violence in the 54 member...

HP Instant Ink targets millennial parents in ‘90s throwback campaign

Oh my God, school’s back again!  HP Instant Ink, the technology company’s ink and toner subscription service, is helping parents — and Parent...

‘It’s just so basic’: Why firms should be employing disabled people both in front of and behind the cameras

Law firm Irwin Mitchell’s new campaign "The human touch" – which features real clients sharing personal stories about the life-changing outcomes...

Peroni hopes to reach 87% of UK beer drinkers between September and November

If you go down to Piccadilly Circus today (20 September), you will encounter a giant bottle of Peroni, its condensation dripping under the beating...

Pepsi Max launches recycled bottle campaign

Pepsi Max is launching a “Nothing tastes better than a 100% recycled bottle” brand campaign today as it ditches single-use for recycled plastic...

Omnicom beats Publicis to clinch Mercedes' global agency consolidation

Omnicom Group has been awarded the global consolidated media, brand and performance marketing account for Mercedes-Benz, after vying for the...

Bauer Media Audio names chief marketing and partnerships officers

Bauer Media Audio UK – renamed as of today from Bauer Radio UK – has promoted four executives to C-suite level roles. Anne-Marie Lavan has been...

WACL launches next round of Talent Awards

The Women’s Advertising Club of London has opened to entries for its latest Talent Awards, which award grants of up to £3,000 to women working...

BT launches campaign encouraging everyday environmentalism

BT has launched an online hub and integrated marketing campaign, designed to get people talking about how they can be more environmentally friendly...

The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names

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WACL launches Talent Awards 2021/22

The Women’s Advertising Club of London has opened to entries for its latest Talent Awards, which award grants of up to £3,000 to women working...