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Does Dish from Waitrose’s success prove branded entertainment works?

Does Dish from Waitrose’s success prove branded entertainment works?

Does Dish from Waitrose’s success prove branded entertainment works? The Campaign Podcast dives into why brands are investing in branded...

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Lucy Shelley

See all this week’s Ads of the Day

See all this week’s Ads of the Day
28.08.2026 20

campaign

Staff

WPP accuses Foster of 'misconduct' and seeks 'monetary sanctions'

WPP accuses Foster of 'misconduct' and seeks 'monetary sanctions'
28.08.2026 30

campaign

Shauna Lewis

Shouldn’t we all be at the Edinburgh Fringe?

Shouldn’t we all be at the Edinburgh Fringe?
28.08.2026 10

campaign

Fern Miller

Guide Dogs highlights life firsts in debut work by Fold7

Guide Dogs highlights life firsts in debut work by Fold7
28.08.2026 30

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Charlotte Rawlings

Tate Modern highlights Frida Kahlo exhibition with film

Tate Modern highlights Frida Kahlo exhibition with film
28.08.2026 10

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Will Green

Netflix and GTA 6: When advertising becomes entertainment

Netflix and GTA 6: When advertising becomes entertainment
28.08.2026 20

campaign

Robin Langford

Dishoom hires UK agency to boost AI discovery

Dishoom hires UK agency to boost AI discovery
28.08.2026 30

campaign

Beau Jackson

Booking.com picks global creative agency of record

Booking.com picks global creative agency of record
28.08.2026 10

campaign

Gurjit Degun

Chery International unveils electric car brand with immersive experience

Chery International unveils electric car brand with immersive experience
28.08.2026 20

campaign

Charlotte Rawlings

Guide Dogs highlights life’s firsts in debut work by Fold7

Guide Dogs highlights life’s firsts in debut work by Fold7
28.08.2026 30

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Charlotte Rawlings

Omnicom Media officially launches Hearts United

Omnicom Media officially launches Hearts United
28.08.2026 10

campaign

Shauna Lewis

Pitch Update: PepsiCo, Mr Kipling, Coca-Cola, Superdrug, Moshi Monsters, East Midlands Railway and more

Pitch Update: PepsiCo, Mr Kipling, Coca-Cola, Superdrug, Moshi Monsters, East Midlands Railway and more
27.08.2026 20

campaign

Staff

Sir Martin Sorrell’s S4 Capital sued by former CitrusByte execs

Sir Martin Sorrell’s S4 Capital sued by former CitrusByte execs
27.08.2026 10

campaign

Shauna Lewis

Asics ad explores challenges of trail running

Asics ad explores challenges of trail running
27.08.2026 20

campaign

Gurjit Degun

Media Week Awards 2026: full shortlist revealed

Media Week Awards 2026: full shortlist revealed
27.08.2026 6

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Shauna Lewis & Rob McKinlay

Omnicom Media restructures UK leadership following IPG acquisition

Omnicom Media restructures UK leadership following IPG acquisition
27.08.2026 40

campaign

Beau Jackson

Burger King combats decision fatigue with ‘Decision-free drive-thru’

Burger King combats decision fatigue with ‘Decision-free drive-thru’
27.08.2026 10

campaign

Charlotte Rawlings

Asics explores challenges of trail running

Asics explores challenges of trail running
27.08.2026 10

campaign

Gurjit Degun

Movers & Shakers: The Park, Dentsu, Monks, WPP Media and more

Movers & Shakers: The Park, Dentsu, Monks, WPP Media and more
27.08.2026 10

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Charlotte Rawlings

Fanta launches global Halloween campaign with AI film

Fanta launches global Halloween campaign with AI film
27.08.2026 10

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Charlotte Rawlings

Review of the Week: McDonald’s and Xbox are game for ultimate food run

Review of the Week: McDonald’s and Xbox are game for ultimate food run
27.08.2026 40

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Staff

Piccadilly Lights go dark in tribute to Dolly Parton

Piccadilly Lights go dark in tribute to Dolly Parton
27.08.2026 10

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Beau Jackson

Why Gen Z is building a Brand New Day for cinema

Why Gen Z is building a Brand New Day for cinema
27.08.2026 3

campaign

Karen Stacey

National Television Awards announces 2026 sponsor

National Television Awards announces 2026 sponsor
27.08.2026 30

campaign

Beau Jackson

X announces global launch of Lead Gen Ads

X announces global launch of Lead Gen Ads
27.08.2026 7

campaign

Bethany Lee

Ex-Pinterest exec Visha Kudhail reveals next move

Ex-Pinterest exec Visha Kudhail reveals next move
27.08.2026 10

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Shauna Lewis

FutureBrand appoints global strategy partner

FutureBrand appoints global strategy partner
26.08.2026 10

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Charlotte Rawlings

Meta reaches $18bn settlement in US online safety court case

Meta reaches $18bn settlement in US online safety court case
26.08.2026 30

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Shauna Lewis

Premier Foods picks social agency for Mr Kipling, Sharwood’s and more

Premier Foods picks social agency for Mr Kipling, Sharwood’s and more
26.08.2026 20

campaign

Gurjit Degun

Dentsu warns of 'intensifying competition' in major pitches

Dentsu warns of 'intensifying competition' in major pitches
26.08.2026 9

campaign

Shauna Lewis And Gideon Spanier

WPP Production opens global flagship facility in East London

WPP Production opens global flagship facility in East London
26.08.2026 50

campaign

Lucy Shelley

Inspiring Women Awards 2027: first entry deadline is 10 September

Inspiring Women Awards 2027: first entry deadline is 10 September
26.08.2026 10

campaign

Charlotte Rawlings

Brands, earn your space at Notting Hill Carnival, or stay home

Brands, earn your space at Notting Hill Carnival, or stay home
26.08.2026 6

campaign

Alvin Owusu-Fordwuo

Dolly Parton dies: how the singer worked ‘9 to 5’ to promote brand messages and non-profits

Dolly Parton dies: how the singer worked ‘9 to 5’ to promote brand messages and non-profits
26.08.2026 20

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Julia Walker

Media Week Awards: Agency, Independent, Rising Star and Sales Team of the Year shortlists

Media Week Awards: Agency, Independent, Rising Star and Sales Team of the Year shortlists
26.08.2026 10

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Shauna Lewis

Which agency groups retain leaders in post for the longest?

Which agency groups retain leaders in post for the longest?
26.08.2026 10

campaign

Ellen Hammett

ASA enlists Aleksandr the meerkat for latest awareness campaign

ASA enlists Aleksandr the meerkat for latest awareness campaign
26.08.2026 20

campaign

Will Green

ASA bans four social media ads about testosterone levels in men

ASA bans four social media ads about testosterone levels in men
26.08.2026 30

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Gurjit Degun

My Medical Gateway campaign gets people back to their ‘wicked’ selves

My Medical Gateway campaign gets people back to their ‘wicked’ selves
25.08.2026 20

campaign

Charlotte Rawlings

Geely UK chief marketer: ‘Fantasy briefs’ are a waste of time in pitches

Geely UK chief marketer: ‘Fantasy briefs’ are a waste of time in pitches
25.08.2026 7

campaign

Antonia Garrett Peel

Channel 4 serves up fresh sponsor for The Great British Bake Off

Channel 4 serves up fresh sponsor for The Great British Bake Off
25.08.2026 10

campaign

Jamie Rossouw

Dentsu’s chief marketing officer departs

Dentsu’s chief marketing officer departs
25.08.2026 10

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Shauna Lewis

Kat Bozicevich and Dino Myers-Lamptey to co-chair MEFA Awards 2026

Kat Bozicevich and Dino Myers-Lamptey to co-chair MEFA Awards 2026
25.08.2026 30

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Staff

What books are creatives reading this summer?

What books are creatives reading this summer?
25.08.2026 10

campaign

Charlotte Rawlings

Moshi Monsters publisher picks media agency

Moshi Monsters publisher picks media agency
25.08.2026 10

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Shauna Lewis

McDonald’s and Xbox bring gaming food to the real world in ‘Side missions’ campaign

McDonald’s and Xbox bring gaming food to the real world in ‘Side missions’ campaign
25.08.2026 10

campaign

Charlotte Rawlings

Why smaller brands are turning to in-house teams for outsized impact

Why smaller brands are turning to in-house teams for outsized impact
25.08.2026 20

campaign

Lucinda Rouse

Will Andy Burnham’s social media strategy work?

Will Andy Burnham’s social media strategy work?
25.08.2026 20

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Lucy Shelley

Maynards Bassetts puts Jelly Baby in peril with spiky lift

Maynards Bassetts puts Jelly Baby in peril with spiky lift
24.08.2026 20

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Will Green