School Reports 2021: How your kids designed our cover

I remember being impressed by Tim Scott's School Reports issue cover for Campaign a few years ago. A school photo line-up of the great and good of...

H&M offers free men's suit hire to boost confidence for job interviews

H&M has launched an initiative offering free suit hire to men for job interviews.  The “One / Second / Suit” programme, co-created by Uncommon...

Walkers stirs crisp sandwich debate in latest VCCP campaign

Walkers’ latest campaign reignites a running debate about whether crisps belong in sandwiches. “#CrispIN or #CrispOUT”, created by VCCP, seeks...

BLM protests 'erased' in voter registration push

Saatchi & Saatchi London has created a 60-second film for the charity Operation Black Vote that encourages people to register to vote to continue...

Pitch Update: Zenith faces IPG and WPP challengers for NatWest business

NatWest has completed final pitch meetings and is due to make a decision within the next “two to three weeks”, a source close to the review has...

Premier Inn brings back Lenny Henry in first campaign by Leo Burnett

British hotel giant Premier Inn has unveiled its first TV ad campaign in over three years as members of the public dust off their suitcases and...

How the 'All together' campaign went from pitch to page in seven days

Easter weekend 2020 is a bit of a blur. A blur of hastily convened video calls, first-time introductions, fast-moving decisions… then revisions,...

More than half of Instagram influencers 'engaged in fraud', with 45% of accounts 'fake'

More than half (55%) of Instagram influencers were involved in some form of social media fraud and fakery in 2020, despite an eight percentage...

EE hosts celebrity AR foosball tournament at Wembley Stadium

EE is hosting a 5G-powered augmented reality "foosball" tournament live from Wembley Stadium later this month to promote the Samsung S21 device....

School Reports 2021: Meet the agencies new to the list

Among the 100 agencies in this year's School Reports, there are six debutants and one returnee. Here's how they scored: Mark: 7 Mark last year:...

Dulux makes a dog’s dinner of Spurs sponsorship

Yesterday’s unveiling of Dulux as the first official paint supplier to Tottenham Hotspur FC degenerated into farce after the brand’s Twitter...

Deepfakes and digital avatars: the new celebrity brand ambassadors

Deepfakes often get bad press, but they hold a largely untapped upside for creators, especially brands that use celebrities in their advertising....

Publicis CEO on returning to growth and the instrumental role of Epsilon

Publicis Groupe chief executive Arthur Sadoun spoke to Campaign after the owner of Saatchi & Saatchi and Starcom reported net revenue of €2.4bn...

A view from Dave Trott: Advertising for real people

On his radio show, Chris Evans was discussing Piers Morgan’s exit from ITV’s GMB. The news presenter, Rachel Horne, said she’d had to explain it...

Pick of the Week: Tesco's act of generosity is an endearing bit of opportunism

The impact of the Covid pandemic on the UK's beloved pubs is one of the ways in which it will take a long time for us to fully perceive the damage...

Marketers upbeat about sector-wide prospects for first time since 2015

Marketers have expressed overall optimism about the economy for the first time since 2015, in the latest IPA Bellwether Report. Overall, 41.2% of...

How ISBA's Origin plan measures up

What could be problematic about the industry coming together to devise a cross-media measurement system? If the progression of ISBA’s Origin...

Campaign podcast: Prince Philip media controversy and rethinking pitching practices

Campaign’s Omar Oakes and Brittaney Kiefer wade into the controversy surrounding media coverage of Prince Philip’s death.  The BBC received a...

The future of marketing lies in content, commerce and entertainment

Time for media's squeezed middle to take action

Ex-Labour leader Ed Miliband talked a lot about “the squeezed middle” as part of his 2015 election campaign. Perhaps, now that he is shadow...

Arthur Sadoun: Publicis Sapient hit by client cuts in UK

Publicis Groupe has reported a “solid” organic revenue of 2.8% between January and March 2021, driven by the US and Asia. Net revenue across...

Virgin Media uses holograms for virtual pizza party

Virgin Media is celebrating the importance of connections by joining two pizza restaurants 400 miles apart so loved ones who have been missing each...

Channel 4 wins Campaign Media Awards grand prix for anti-racism ad breaks

Channel 4 won Campaign of the Year at the Campaign Media Awards in a virtual ceremony this afternoon for its anti-racism collaboration with nine...

Publicis Groupe plots return to the office, with help from Marcel

There’s a lot of talk about returning to the office as it was, but Publicis Groupe is fully reimagining the workplace.  The holding company...

Most marketers support Apple’s iOS privacy push, survey finds

UK marketers are heavily in favour of Apple’s new data transparency feature in iOS, with 81% supporting the change, a survey has found –...

Ditch ‘blanding’ for branding: why it’s time to embrace distinctness

As a little girl, I was fiercely opposed to bedtime. But by Sunday evening, having chipped away at my parents' patience all week, the arrival of the...

The future of work is purpose-driven, big on outputs and inspired by experimentation

As we emerge out of the pandemic, we have a real opportunity to re-set how we think about the future of work to better enable our talent to thrive...

Lessons for adland from the divisive race report

The recent Commission on Race and Ethnic Disparities report left me initially feeling powerless and disappointed once again. I’ve already been...

John Hegarty: the best campaign I’ve seen recently is in-house

Sir John Hegarty, former worldwide creative director and co-founder of Bartle Bogle Hegarty, has warned that ad agencies are declining in their...

The IPA roadmap is bigger, better, faster

As the ad industry emerges battered and bruised after a torrid year, credit must go to the great and the good of the IPA, which in electing Julian...

Gravity Road poaches star media planner Mike Florence from PHD

Mike Florence, PHD Media's highly regarded chief strategy officer, is leaving the Omnicom agency to join Gravity Road in a newly created global...

Iris unveils policy to incentivise clients to fight against climate change

Iris has launched a global initiative to incentivise clients to take positive action against climate change. The “Client kickback” programme...

Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

Clear Channel UK has won Commercial Team of the Year during the first day of the Campaign Media Awards 2021. In a virtual ceremony hosted by the...

School Reports 2021: Meet this year’s most improved agencies

In the midst of a global pandemic, it takes a whole lot of gumption to move up the ranks of Campaign's annual School Reports. A beacon of hope in...

Should marketers take more responsibility for the welfare of pitching agencies?

“I draw my energy from others – I love the vibe, the energy and meeting new people and presenting great work,” Tracey Barber, Havas Creative...

Smyle: from humble roots to Creative Experience Agency of the Year

Smyle launched in 2003 and has always been rooted in delivering activations based around powerful ideas and bold creativity. From its humble roots...

Asda heads towards shootout after incumbent AMV is knocked out

Asda is set to appoint a new creative agency after the retailer’s creative pitch was narrowed down to two contenders, neither of which is the...

Clear Channel partners youth charities for campaign tackling sexual harassment

Clear Channel has partnered global children’s charity Plan International UK and youth-led campaign group Our Streets Now for an outdoor campaign...

Movers and Shakers: Aviva, Gravity Road, Bountiful Cow, Genie, IPG Mediabrands, ITV

Mike Florence, PHD Media's highly regarded chief strategy officer, is leaving the Omnicom agency to join Gravity Road in a newly created global...

Gaming platforms reactivate #PlayApartTogether campaign with World Health Organization

The gaming industry is recommitting to its effort to spread verified COVID-19 information to its users.   Over 80 global gaming companies have...

Airbnb must learn to blend brand and performance, not silo them

So, Airbnb has radically changed its marketing approach in the past 12 months, moving away from performance in favour of brand. It has sought...

Wavemaker swipes right on Bumble’s global media business

Bumble has a new match. The dating app owner has selected Wavemaker as its global media agency of record, Campaign US has learned. The account,...

Pepsi and MTV play matchmaker in new reality dating series

Pepsi and ViacomCBS are giving reality stars a second chance at love on a new dating reality series, Match Me If You Can.  The show promotes Pepsi...

LA County Museum of Art and Snap launch AR monument collection

Imagine a famous monument that exists only on your phone.  That’s the concept behind a multi-year initiative between the Los Angeles County Museum...

David Beckham finds escape in global Maserati campaign by Droga5

David Beckham lets loose in a global Maserati campaign, the debut work for the brand by Droga5 London. The Italian luxury car brand appointed...

New IPA President Julian Douglas: 'People are ripe for change'

Karaoke and football. It’s the passion pairing that has shaped some of the twists and turns of Julian Douglas’ career, which entered a new...

School Reports 2021: Meet the class swots who got top marks

While 2020 was undoubtedly a difficult year, some agencies were still able to turn out excellent work for their clients, adapt to virtual pitching...

Heineken pop-up ends the long wait for a pint and a haircut, simultaneously

Heineken is celebrating the re-opening of pubs and hairdressers by hosting pop-ups in pub gardens so visitors can enjoy a pint while getting a...

'Give Tesco a miss', supermarket urges with print campaign promoting pubs

Supermarket giant Tesco has chosen to use its advertising to tell consumers to "give Tesco a miss" and instead visit their local pubs as they...

In-housing is here to stay and growing

In-housing is on the rise and external agencies are worried. Lloyds Banking Group, Marks & Spencer and PepsiCo are among the brands that have...

Two-thirds of planners found it harder to work with creatives during Covid

More than two-thirds (67%) of agency planners have found it harder to work with creatives during the pandemic, compared with just one in 12 (8%)...

Government launches Covid ad delayed three days by death of Prince Philip

The UK government has launched its latest Covid-19 ad, which was delayed due to the death of Prince Philip on Friday. The ad, which urges the...

John Hegarty invests in and becomes chair of freelance matchmaking service Genie

Sir John Hegarty has invested in his second creative industry business, becoming chair of Genie, which specialises in software connecting agencies...

Amplify and Sony win Grand Prix at Campaign Experience Awards

Sony's "Global PlayStation 5 launch", created by Amplify, has won the Grand Prix at the Campaign Experience Awards digital ceremony. The campaign,...

My Campaign: the making of British Airways 'The magic of flying'

Trying to land “Magic of flying” felt like landing a 747 when you’ve never flown a plane before. There were so many elements that had to come...

Agency giants can continue renaissance with more agile deal-making

Advertising thrives on confidence. Client confidence to spend, creative confidence to innovate, talent confidence to commit, investor confidence...

A little more conversation, a little less action please

A friend who returned to work from home after maternity leave just marked her one-year anniversary of said return. I’ve been back half that time...

With non-essential retail resuming, what impact will be seen in OOH?

Today (12 April) is a significant date for the out-of-home advertising industry, which is primed to react to the rise in activity triggered by the...

Aviva launches biggest brand campaign in five years

Financial services giant Aviva has unveiled a new positioning, “It takes Aviva”, as it seeks to reassert its role as a market leader and show it...

LG takes magical journey through surreal landscapes to promote TVs

LG Electronics has launched a global campaign to lend appeal to its OLED TV range.  The work was created by The & Partnership London after being...

Robin Wight: the Duke of Edinburgh and me

Almost 30 years ago, I was led by a uniformed footman into a small circular library that lies at the heart of Buckingham Palace. His Royal Highness...

Top 100 creative agencies

Navigating the past year has been a huge achievement for agencies

Today we have published the Campaign School Reports 2021. We try to put as much care and attention into each of the 100 write-ups as the management...

School Reports 2021: Adland could still do better on diversity

Top 50 media agencies

School Reports 2021: Testing times as most agencies declined during Covid

Time running out to join Media360 audience at early-bird rate

The deadline is fast approaching to book tickets for Media360, Campaign’s flagship conference, at a discounted “early-bird” rate. Next month’s...

Read Campaign's School Reports issue in full

Top 30 regional agencies

Top holding companies

Campaign's April issue is out now

Dyson launches global media review

Dyson, the appliance company, has launched a review of its global media planning and buying requirements.  WPP's Mindshare has held the business...

H&M launches island on Animal Crossing featuring digital Maisie Williams

H&M has enlisted Game of Thrones star Maisie Williams for its debut on smash hit video game Animal Crossing: New Horizons, with a sustainability-...

Cannabis streaming service sets debut date, program slate

Asked about the path that led to her anointment as a bona fide cannabis media maven, 420Media founder Kerri Accardi has an origin story at the...

Mars named vice chair of Unstereotype Alliance

Mars Inc. has been elevated to vice chair of the Unstereotype Alliance, an effort it co-founded in 2017 with Unilever and UN Women to remove...

Impossible Foods hires Apple alum Steve Turner to lead marketing

Impossible Foods has hired former Apple creative leader Steve Turner as chief experience officer.  In the newly created role, Turner is reporting...

Alibaba stock rises despite US $2.8 billion fine

Investors have shrugged off a US$2.8 billion fine imposed on Chinese internet giant Alibaba by government authorities, sending the stock surging by...