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Elaine Moore

Elaine Moore

Financial Times

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Using fear to sell AI is a bad idea

Constant warnings about the technology’s power primes early users for disappointment

27.08.2024 10

Financial Times

Elaine Moore

Digital meatballs and the rise of branded games

A virtual Ikea store without any products might seem like good advertising — but is it fun for the consumer?

13.08.2024 20

Financial Times

Elaine Moore

Forget radical honesty — Big Tech revisits its corporate culture

As the sector ages, markers of traditional hierarchy are creeping in

02.07.2024 20

Financial Times

Elaine Moore

Forget privacy, young internet users want to be tracked

Make sure you know the etiquette if you keep tabs on friends and family

23.06.2024 10

Financial Times

Elaine Moore

Why we can’t stop staring at our own faces online

The rise in video calls has birthed a whole new set of problems for tech companies — and us

21.04.2024 30

Financial Times

Elaine Moore

Despite existential crisis, new media start-ups keep coming

Lay-offs dominate in the sector, but fresh ideas are there as well

25.02.2024 6

Financial Times

Elaine Moore

Goodbye to the era of the professional spouse

There are not many jobs left in which people are expected to appear, smiling and waving, by their partner’s side

20.01.2024 10

Financial Times

Elaine Moore

Digital footprints are never washed away

Clickbait confessions of personal trauma online might be regretted but they cannot be erased

01.01.2024 8

Financial Times

Elaine Moore

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