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Bismah Malik

Bismah Malik

Inc42

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PhonePe In 2025: Escaping The UPI Paradox To Chase Profits

If scale were the sole metric of success, PhonePe’s 2025 would be an open-and-shut case of everything going just according…

wednesday 10

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Bismah Malik

Meesho IPO: Vidit Aatrey On The Valmo Edge And Why Quick Commerce Is Not A Priority

From a fashion-based quick delivery platform (Fashnear) in 2015 to a social commerce network, to a full-stack ecommerce model, and…

01.12.2025 8

Inc42

Bismah Malik

India’s New-Age Tech IPOs Built On Domestic Capital, Not A Bubble: Axis Bank’s Sanjiv Bhatia

As 2025 winds down to a close, India’s tech startups leave behind a year of windfall gains from the market.…

24.11.2025 20

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Bismah Malik

Pine Labs 2.0: Doubling Down On The Full-Stack Fintech Vision

On November 12, 2025, just a day after Pine Labs’ INR 3,900 Cr IPO closed for subscription, the fintech giant…

17.11.2025 10

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Bismah Malik

We Aren’t Pricing PhysicsWallah At Even Half Of What Others Claim: Maheshwari On $3.6 Bn IPO

What could have been the chemistry behind the union of a socialist and a capitalist as they describe themselves? A…

16.11.2025 4

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Bismah Malik

Groww’s Next Act: What Comes After The Blockbuster IPO?

An INR 6,632 Cr issue, oversubscribed 17.6 times at close, a huge premium on listing day and a valuation of…

14.11.2025 3

Inc42

Bismah Malik

Inside The Bitter Collapse Of Bira 91

From a brand known for its cool urban image and setting the Indian craft brewery benchmark, Bira 91’s survival hangs…

10.11.2025 3

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Bismah Malik

Groww’s Next Act: How The Investment Tech Poster Child Plans To Build Beyond Its IPO

An INR 6,632 Cr issue, overbought 17.6 times at close, sending the valuation of the company to a staggering INR…

10.11.2025 3

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Bismah Malik

Can Khetika’s Purity Formula Stir Up India’s Buzzing Ready-To-Cook Space

“Straight from the packet or just a little pan-frying.” That’s the mantra with India’s emerging consumer class of GenZs and…

05.11.2025 2

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Bismah Malik

Lenskart’s INR 70,000 Cr IPO: Bold Bet Or Overvalued Spectacle

Peyush Bansal was at his witty best at the IPO press conference held by his eyewear company, Lenskart which will…

29.10.2025 9

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Bismah Malik

Post-Diwali Glow: Urban Company, Snabbit Cash In On Festive Frenzy For Quick Services

When this year’s festive season arrived, it wasn’t just the quick commerce and ecommerce carts or gold marketplaces that saw…

27.10.2025 7

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Bismah Malik

MobiKwik 2.0: Can The Wallet Veteran Finds Its Fintech Mojo Again?

If fintech has evolved across a wide spectrum in the last decade and a half, so has MobiKwik. Much like…

24.10.2025 2

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Bismah Malik

Private Label Diwali For Quick Commerce Giants

Law has mandated green crackers this Diwali, but there’s likely to be a rainbow on the quick commerce landscape.  Shoppers…

20.10.2025 5

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Bismah Malik

ixigo Is Quietly Ascending To Become The Next Travel Giant

More than 5 Mn people turn to ixigo every day to buy their railway tickets or to track the movement…

17.10.2025 9

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Bismah Malik

Spinny’s Pre-IPO Makeover & India’s Used Car Market Conundrum

Spinny has spun off a narrative that India’s largely fragmented market of clunkers and trade-ins is on a swing. The…

09.10.2025 3

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Bismah Malik

Zerodha, Angel One, Groww Feel The Squeeze From SEBI Crackdown

A steep decline in user base and revenues has left India’s premier investment tech platforms and discount brokers like Zerodha,…

06.10.2025 4

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Bismah Malik

PhonePe’s Profit Puzzle: Why UPI Dominance Isn’t Enough

In the run-up to its $1.2-1.5 Bn public listing early next year, PhonePe is busy resolving its biggest challenge: wafer-thin…

24.09.2025 3

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Bismah Malik

Will Groww IPO’s High OFS Portion Be A Concern For Retail Investors?

Groww, India’s largest retail brokerage in terms of active investors, is all set for another mega new-age tech IPO after…

19.09.2025 30

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Bismah Malik

PharmEasy’s Uneasy State

Here’s a curious thought for you this Sunday: Whenever a startup acquires a legacy firm or a bigger player, it…

14.09.2025 20

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Bismah Malik

Astrotalk Plans Offline Stores: Inside Astrology Giant’s Big Bet Before IPO

India’s passion for celestial bodies goes back thousands of years and, as ancient legends of the land professed and practised…

12.09.2025 3

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Bismah Malik

Blinkit, Zepto, Instamart Turn Into D2C Ad Hotspots In Festive Season Rush

Every time you look to source your daily consumables from a quick commerce platform, you are offered a host of…

11.09.2025 10

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Bismah Malik

From Fantasy Cricket to Fallout: How Gaming Ban Crushed Creators’ Fate

He’s 20-something and was making INR 10-15 Lakh a month till a couple of weeks back. The self-styled middle-class Insta…

07.09.2025 10

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Bismah Malik

Write-Offs Nobody Wants to Talk About: VCs And India’s Gaming Ban

All it took was 96 hours for a bill to become a law that would effectively wipe out the INR…

31.08.2025 3

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Bismah Malik

Quick Pharma: Can Zepto, Blinkit, Instamart Cope With The Rules Of The Game?

Does it feel at times that Zepto, Blinkit, Instamart will try just about anything under the quick commerce format? Even…

30.08.2025 10

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Bismah Malik

Jio Moment In AI Race? OpenAI, Perplexity, Google Unleash Discounts War In India

When OpenAI rolled out its lowest pricing model for ChatGPT in India at INR 399 a month, it seemed like…

25.08.2025 4

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Bismah Malik

Inside Mamaearth’s Reset: After Losses & Leadership Churn, Can The Alaghs Rebuild?

It wasn’t easy for Honasa founders Varun and Ghazal Alagh as shareholders fired on all cylinders when the Mamaearth’s parent…

21.08.2025 4

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Bismah Malik

Has Flipkart’s Ekart Missed The Quick Commerce Bus?

In a telling sign of how Flipkart has dropped the logistics ball, the company’s fashion marketplace Myntra is turning to…

16.08.2025 20

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Bismah Malik

BharatPe Merchant-First Playbook Brings FY25 Turnaround; But What’s Next?

In early 2024, when listed fintech giants and unlisted startups were shaken by RBI’s crackdown on unsecured lending, BharatPe went…

11.08.2025 10

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Bismah Malik

Eye On Global Horizons, Can Lenskart Win On Affordability Card?

Lenskart sees itself as the largest eyewear retailer in India in terms of revenue, even with a meagre 4-6% of…

07.08.2025 3

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Bismah Malik

ONDC, Restaurants Ride Rapido In Food Delivery Race With Swiggy, Zomato

The sizzler is back on the table – steamy hot and tantalising – much like India’s $55 Bn food delivery…

04.08.2025 4

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Bismah Malik

Decoding Google’s AI Push For Its $3.7 Bn Indian Ads Empire

Indian quick commerce unicotn Zepto launched high-quality video ads from static images using Google’s Veo 2 AI model for video…

28.07.2025 4

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Bismah Malik

From Shutdown Scare to INR 500 Cr Scale: How Akshayakalpa Rekindled Its Dairy Dream

At least six times they decided to down the shutter – only to revert and retry. Nine years on, with…

22.07.2025 10

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Bismah Malik

The Race To Be The Next Zerodha: Why Fintech Startups Are Rushing Towards Stock Broking

There was a common refrain in Indian fintech a few years ago: “As a fintech startup, you eventually pivot to…

17.07.2025 20

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Bismah Malik

Meesho Lines Up Its Revenue Pieces Ahead Of IPO 

If you thought ecommerce in India today is all about quick commerce, think again. Away from the buzz around 10-minute…

14.07.2025 10

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Bismah Malik

Classplus Flips Its Edtech Playbook: Test Prep Vertical Outshines Early SaaS Bet

Teacherpreneur, solopreneur, videopreneur – the myriad derivatives of an entrepreneur started emerging when the edtech story boomed in India and…

11.07.2025 5

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Bismah Malik

From Enabler to Aggregator: Classplus Flips Its Edtech Playbook

Teacherpreneur, solopreneur, videopreneur – the myriad derivatives of an entrepreneur started emerging when the edtech story boomed in India and…

11.07.2025 10

Inc42

Bismah Malik

Josh In Jeopardy, Funds Run Dry For DailyHunt: Can AI Get VerSe Back In Rhymes?

Reality bites. So does the reality of artificial intelligence (AI). And, it seems to have bitten off 30% of the…

08.07.2025 10

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Bismah Malik

Curefoods’ IPO Recipe & The Cloud Kitchen Conundrum 

When Curefoods — then known as Eat.fit — hived off from Cult.fit in 2020, it was something of a shot…

07.07.2025 10

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Bismah Malik

Losing Ground To Blinkit And Zepto, Can Amazon Reclaim Its Prime Edge?

Is Now the time for Amazon? Only time will tell.  After three earlier attempts, Amazon took off yet again to…

01.07.2025 20

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Bismah Malik

BigBasket’s INR 4,000 Cr Private Label Moat Against Zepto & Co

Much before Zepto, Instamart and Blinkit took over the screen real estate on smartphones, BigBasket had already silently built an…

25.06.2025 20

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Bismah Malik

Matter Of Minutes: Can Flipkart Strike A Fiscal Balance Ahead Of IPO?

Can Flipkart beat a mile a minute? As the road to D-Street neared its end, the ecommerce giant has flicked…

19.06.2025 20

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Bismah Malik

How GIVA Crafted An INR 500 Cr+ Brand On Silver Jewellery And Lab-Grown Diamonds

Silence is golden, speech is silver. An Indian trio defied the old adage. They went vocal and struck gold while…

12.06.2025 10

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Bismah Malik

Need For Speed: Quick Commerce-Led Boom Fuels 60% Revenue Growth For EV Startup Battery Smart

On a typical day in any Indian metro, you can’t help being witness to the startling acrobatics of uniformed bikers…

06.06.2025 10

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Bismah Malik

End Of An Era: Inside Gaurav Munjal’s Exit From Unacademy

To call the exit of Unacademy cofounders Gaurav Munjal and Roman Saini a second seismic shift in India’s edtech ecosystem…

28.05.2025 10

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Bismah Malik

Can Bira 91 Reclaim India’s Craft Beer Crown After Its Yearlong Hibernation?

There’s the brand, and then there’s the corporate entity behind it. In the case of Bira 91, nearly everyone knows…

28.05.2025 20

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Bismah Malik

India’s Ozempic, Mounjaro Era: Healthify Leads The Weight Loss Shift

What connects Elon Musk, Oprah Winfrey, Kate Winslet and Kim Kardashian? The answer is Ozempic, and now Indian healthtech startups…

23.05.2025 10

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Bismah Malik

From B2B To Quick Commerce: SoftBank-Backed ElasticRun’s Plan To Take On Udaan, Jumbotail

The B2B ecommerce space in India has seen a shake-up perhaps like no other sector in the recent past. Be…

17.05.2025 10

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Bismah Malik

Inside The Corporate Governance Lapses At Indian Startups

“I can name at least four IPO-bound startups whose financials are delayed because the auditors are refusing to sign on…

12.05.2025 9

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Bismah Malik

Will AI Kill SaaS? LeadSquared CEO On Navigating The AI Disruption

When someone like Microsoft CEO Satya Nadella says AI is killing software and SaaS, it’s  natural for alarm bells to…

02.05.2025 30

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Bismah Malik

Finfluencer Crackdown Breaks Rigi, Will Beauty Give It A Lifeline?

There’s a line between sound and poor investment advice and when fintech gurus or ‘finfluencers’ cross this line only to…

01.05.2025 10

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Bismah Malik