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Ottawa should crack down on vaping ads targeted at kids

5 3 1
11.02.2019

The fact that vaping among teenagers increased by a whopping 78 per cent over the past year in the United States is shocking, but not surprising.

Nor is it any surprise that health experts say the trend in Canada is very similar.

After all, tobacco companies have long known that the secret to getting kids hooked on tobacco for life is to catch them before they turn 19 by adding candy and fruit flavours to nicotine products and spending a fortune on “cool” advertising.

So when they turned their marketing guns on vaping, they only had to put into play the same formula that has allowed them to rake in billions around the globe.

That’s why two measures put forward last week by Health Canada to curb youth vaping are so needed, and so welcome. And why it’s important that they become law as quickly as possible.

First are proposals to restrict the advertising of vaping products and require manufactures to put health warnings on the packaging of nicotine-laced........

© Toronto Star