On most university campuses, Israel advocacy tends to appear in waves. When tensions rise, statements are shared, debates happen, and events fill up. But once the noise fades, so does the visible presence of pro-Israel voices. It’s easy to think that if nothing major is happening that there is nothing that needs to be said. However, I believe that this is exactly when advocacy matters most.

Quiet periods are not pauses; they are opportunities. These are the moments when a culture of honesty and factual understanding can be built before misinformation has the chance to spread. When students only hear about Israel during times of crisis, their entire perception of the country becomes framed by conflict. Proactive advocacy that highlights Israeli culture, history, and innovation throughout the year can create a more balanced understanding that helps prevent false or one-sided narratives from taking root later.

On my own campus at the University of East Anglia in Norwich, a new pro-Palestinian society has recently been established. So far, they have not organised much and they........

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