By Dana Omirgazy

ASTANA – At the initiative of President Kassym-Jomart Tokayev, the Taza Kazakhstan large-scale national environmental campaign has become one of the most significant social movements in the country. Its primary goal is not only to improve the ecological situation, but also to instill environmentally responsible thinking, patriotism, and a culture of caring for nature among citizens.

Since its launch, the initiative has united more than 10.4 million people across Kazakhstan. Citizens, businesses, educational institutions, and government officials actively participate in clean-up campaigns, tree planting, and environmental awareness programs, showing that environmental protection has become an integral part of public life, reported the Prime Minister’s press service on Aug. 27.

A strategic policy framework

The movement is closely linked with the implementation of the 2024 Presidential state-of-the-nation address. In October 2024, the government adopted a resolution approving the Taza Kazakhstan concept for the development of environmental culture for 2024–2029. This strategic document sets out the state’s priorities in promoting ecological values and defines concrete measures to foster sustainable development.

Minister of Ecology and Natural Resources Yerlan Nyssanbayev emphasized that the concept focuses on shaping environmental awareness, introducing incentives for responsible lifestyles, strengthening ecological education, and ensuring wide information coverage of environmental problems. A comprehensive action plan provides for landscaping, eco-volunteer initiatives, environmental competitions, and regional adaptation of projects to local needs.

Regional campaigns and mass participation

Since the beginning of the year, more than 767 events have been held nationwide, including campaigns such as Taza kasip – taza aimak (Clean production for a clean region), Kieli meken (protection of natural and sacred sites), Taza olke (general territory cleaning), and Moldir bulak (preservation of springs and reservoirs). These initiatives have mobilized hundreds of thousands of citizens and strengthened cooperation between state bodies, businesses, students, and volunteers.

According to official figures, since the start of

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