I Started a Business Last Year. Now I’m Getting Crushed.
Big Tech Is Crushing Small Businesses Like Mine
Ms. Steiner is the founder of Lunaweft.
I opened an online storefront last year, even though everyone told me not to. An investor friend warned me it would be a “capital incinerator.”
He was right. I sold my product and I struggled to earn a dime. A hundred dollars spent on online advertising brought $100 in sales. My only profit came from chatting up strangers at parties, at bars, in Ubers, which was fun but, sadly, not going to put me on Easy Street.
New business openings, e-commerce included,........
