It was the embrace that launched a thousand tweets: on Sunday, Taylor Swift hugged Brittany Mahomes – the wife of NFL quarterback Patrick Mahomes – at the US Open. A photo of the hug immediately had tongues wagging.

If you’re not Extremely Online, the only thing that might stand out from the innocuous-seeming hug photo is that Swift’s boyfriend, Travis Kelce (also in the photo) has horrendous taste in hats. The broader context, however, is Mahomes’s link to Donald Trump. Last week the former president thanked Mahomes for “strongly defending me” after she liked one of his Instagram posts back in August. That post, titled “The 2024 GOP Platform”, outlined what a second Trump term would consist of – things such as “the largest deportation operation in American history”. Mahomes did not appreciate people criticising her for liking the post (which she seems to have later unliked), calling them “haters” with “deep-rooted issues … from childhood”.

This drama matters because Swift is one of the most influential people on the planet. There has been intense........

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