A person walks by an Arc'teryx retail store in Toronto, Wednesday, December 31, 2025. (Cole Burston/The Globe and Mail)Cole Burston/The Globe and Mail

Roger Parry is a British entrepreneur in media, marketing and technology who has moved to Canada.

Canada tops the polls, like the one from the Reputation Lab, as the world’s most admired country. And it’s the most desired destination for people looking to relocate, according to the company 1st Move International. The Maple Leaf is in the top three most recognized flags. Canada sets the gold standard for positive national image. But search the 2025 Kantar BrandZ list of the world’s 100 most valuable consumer brands and the only entry from this country is Royal Bank of Canada.

Walk around any Canadian city and you see famous names. Air Canada, Bell, Canadian Tire Corp. Ltd., Loblaw Cos. Ltd., Rogers Communications Inc. and Shoppers. These commercial giants dominate the local market but barely make a dent in........

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