While resources are scarce in the world, one valuable resource that has been as rare as a hen's tooth, overlooked and undervalued, is not oil or rare earth elements; it is recognition and appreciation. Most people are not starving merely for an incentive measured in currency or bonuses in their accounts, but credit for their contributions, not only money but meaning, not only a raise but also a reason. Even though it is immaterial and does not have a price tag, it is withheld as if it costs a fortune.

In Abraham Maslow's pyramid of 'Hierarchy of Needs', after the physiological and safety needs, humans require belonging, self-esteem, which then leads to self-actualisation. Therefore, it is not optional; it is oxygen. However, denying it is pervasive, not only common but commonplace, a pattern embedded in regular interactions, and woven into daily life rather than being a mere quirk of overthinking.

As reported by Workhuman and Gallup in 2024, in the United States, 45% of employees who are recognised are likely to retain their jobs. In Pakistan, there........

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