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Think society is in decline? Research gives us some reasons to be cheerful

9 0
07.01.2026

Talk to a random member of the public and they’re likely to say that people’s behaviour is getting worse. From brazen shoplifting, to listening to music out loud on public transport, to violence against retail workers, there are plenty of reasons we might feel bleak about other people.

This perception is backed up by research: a study published in June 2023 found that people in over 60 countries believe that basic decency is declining. A 2025 poll of 9,600 Americans found that 46% believed that rudeness is overall increasing, whereas only 9% found it was decreasing compared to pre-pandemic levels.

But people’s perception can be inaccurate. In my research, I investigate how accurate people’s perceptions about other people are, the implications of inaccurate perceptions, and what happens when those misperceptions are corrected.

And it’s clear that there are some misperceptions at play here. If we look at people’s values, those abstract ideals that guide our behaviour, there are reasons to be positive about society.

In a 2022 study of 32,000 people across 49 cultural groups, the values of loyalty, honesty and helpfulness ranked highest, while power and wealth ranked lowest. The results offer little support for claims of moral decline. An interactive tool, developed by social scientist........

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