Luxury pet pampering packages at hotels, menus with dog-friendly roast dinners and £6,000 animal-friendly charter flights. Pet travel isn’t just a trend, it’s something of a transformation. This is the “pawprint economy” – and it’s booming.

Globally, the pet industry is projected to reach US$500 billion (£375 billion) by 2030, with pet travel services alone expected to be valued at US$5.9 billion by 2034. In the UK, where 60% of households have pets – including roughly 13.5 million dogs – that’s a substantial market.

People travel with their pets for leisure, business, relocation and specialist care. And while some people even travel with horses, cats, birds or other small animals, it’s dogs that dominate the leisure travel surge. For people who enjoy travelling with their pets, the benefits are real for both parties: strengthened bonds, shared experiences and opportunities to build skills and confidence.

But there’s a growing gap between what the industry is offering and what people and pets need. As this market explodes, it’s a good time to ask whether the travel industry is genuinely adapting or just coming up with superficial offerings.

While humans and dogs have travelled together for millennia, today’s growth reflects something distinctly modern: pets are now family members. With

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