Ahead of the 1994 World Cup – the first staged in the United States – players were asked to do something they never had before: sign a fair play declaration. The document, in which the soccer stars of the day pledged to respect the rules and opponents, was part of a plan by governing body FIFA to restore soccer’s reputation as “the beautiful game.” And expectations ran high before kickoff.

After all, it could not be as bad as the previous edition of the tournament, held in Italy four years earlier. That dour affair left a sour taste in the soccer world. Noting that it had the lowest goals per game in World Cup history, Eduardo Galeano, known as the game’s global poet laureate, wrote that Italia ’90 consisted of “boring soccer without a drop of audacity or beauty.”

The remarks not only referred to the aesthetics of the game – tedious matches devoid of skillful merit that were unpleasing to watch. They also pointed to its ethics – questionable behaviors and strategies that belittled soccer and its practitioners. This was an era in which wasting time, intentional fouling, theatrics and defensive schemes predominated.

The state of soccer after Italia ’90 required a holistic approach to understanding and improving the game.

For almost 30 years, I have been studying the ethics and aesthetics of soccer as both a philosopher of sport and an aficionado of the beautiful game. In that time I have seen how thoughtful changes to the rules shaped the game for the better. It has left me hopeful that, borrowing from Galeano, soccer is not “condemned to mediocrity.”

FIFA’s response to an ugly tournament

Reviewing Italia ’90, Los Angeles Times sportswriter Grahame Jones urged that something had to be done to increase goal-scoring and put an end to “the cynical, don’t-lose-at-any-cost approach” that dominated the game.

FIFA was not........

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