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Softbank bet on wrong ‘unicorn’ by investing in sharing startup

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The glorification of any business that dealt with information technology--IT for short--generated a global dot-com boom, but the bubble burst around the year 2000.

I remember a joke from that era: “I started a company. What should I do to succeed?” “Easy. Just put ‘.com’ at the end of your company name.”

Back then, even a company that merely sold cellphones was deemed cutting edge.

Today, “the sharing economy” may be the phrase that casts a spell on industry, much like “IT” did in those days.


© The Asahi Shimbun