In food policy, the quietest interventions are often those that carry the strongest signals.

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As of January 1, 2026, milk sold in Canada contains more vitamin D. This is neither a new product nor a marketing innovation, but rather a quiet regulatory adjustment that has largely gone unnoticed by the public.

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At first glance, the change appears technical. It stems from a well-documented reality: A significant share of Canadians do not consume enough vitamin D, particularly during months with limited sunlight. Nothing sensational there. And yet, in food policy, the quietest interventions are often those that carry the strongest signals.

By strengthening the mandatory fortification of milk, the regulation does more than address a nutritional deficiency. It clearly........

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