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The 10 biggest car discounts in 2026: Consumer Reports

New cars carry a sticker price that rarely reflects what buyers pay. Consumer Reports analyzed transaction data to identify the 10 biggest discounts

Crosby Hinze / Unsplash

A car's sticker price is often just the opening bid in a negotiation that can save buyers thousands. Shoppers who don't check recent transaction prices risk paying full sticker on a model that others are getting for thousands less.

Consumer Reports analyzed real-world transaction data to find the 10 new models selling furthest below their manufacturer's suggested retail price.

2026 Mercedes-Benz GLB 250 4MATIC SUV

Credit: Mercedes Benz

The 2026 Mercedes-Benz GLB 250 4MATIC lists for $45,800 before any negotiation. Consumer Reports found buyers recently paying an average of $41,418, a savings of $4,382 off sticker. CR rated its reliability below average and gave it a middling score for owner satisfaction. It ranks in the lower half of the luxury compact SUVs CR tested, though the discount here is bigger than on any other model in this roundup.

2026 Mercedes-Benz C300 4Matic Sedan

Credit: Mercedes Benz

Sticker price on the 2026 Mercedes-Benz C300 4Matic runs $51,650. Consumer Reports' transaction data puts the average sale price at $47,481,........

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