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‘Stop sexualizing women in sport’: Sydney Sweeney nude sports ad draws anger

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14.09.2026

‘Stop sexualizing women in sport’: Sydney Sweeney nude sports ad draws anger

Sydney Sweeney is facing backlash over a new Novig sports ad that shows her nude with sports equipment. Several female athletes have criticised the campaign, saying it sexualises women’s sport and takes attention away from athletic achievement.

Sydney Sweeney is facing fresh criticism after appearing in a new advertisement for sports trading app Novig. The “Euphoria” actress appears nude in the campaign, using sports equipment to cover parts of her body, a concept that has triggered a strong reaction from several female athletes.

The ad was released only days ago, but the criticism has already spread across social media. Athletes from swimming, athletics, gymnastics and water polo have accused the campaign of sexualising........

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