BCCI signs 2-year deal worth over Rs 130 crore with 3 brands, including ChatGPT for home season

The BCCI has roped in three major brands as associate partners for India's next two home cricket seasons in a deal worth more than Rs 130 crore.

New Delhi: The Board of Control for Cricket in India (BCCI) has roped in three major brands, including ChatGPT, as associate partners for India’s home cricket. BCCI has signed a deal worth over Rs 130 crore with the three brands for the next two seasons. The agreement is set to kick in with India’s upcoming home series against West Indies later this month.

BCCI has signed a two-year partnership with Campa, SBI Life and ChatGPT, strengthening its commercial portfolio. The combined value of the three sponsorship deals is valued at 44 per cent more than the previous cycle, highlighting the growing commercial appeal in Indian cricket.

BCCI........

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