Marketers wishing to link their brands to the most-read and best journalism have a limited number of ways of planning their ad strategy.

One is the number of people that read the news. Another is the quality of that news.

Gauging the most-read news media can be a challenging adventure that includes gathering readership data from various sources — including Roy Morgan and Ipsos, with the latest data from each released last week.

The second, quality, is necessarily more subjective, but last week’s Walkley Awards are seen as a good indication of the best.

News publisher industry lobby group ThinkNewsBrands last year offered research to the market about how running brand messaging alongside news can enhance your messaging.

The research came in response to reports some brands were avoiding being positioned alongside hard news or bad news, believing it was an unsuitable brand environment.

The research data from ThinkNewsBrands carried this........

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