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Mumbrella
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Sustainable retail leaders, including Nike’s former environmental consultant, have criticised supermarkets wrapping vegetables in plastic. Speaking...
Jonathan Waecker, CMO of The Warehouse Group NZ, has told an audience of retail marketers that although there are “so many chances to let people...
Target’s head of brand communications and customer experience has said Target was like a “car crash waiting to happen” before it transformed how...
Seven’s first AFL game of the season has secured 728,000 metro viewers, up 6% from 664,000 for the same match last year. The game also gave Seven a...
Tourism Tasmania has appointed BMF and Clemenger BBDO Sydney to promote Tasmania as a premium destination. BMF has been appointed the lead creative...
Nick Young, MCN’s chief sales director, has joined Nine as director of digital sales, replacing Pippa Leary who is stepping down from her role to...
And so to Advertising Week Europe, where Oscar-nominated actor Richard E. Grant sat down with Empire editor-in-chief Terri White to discuss, among...
National Geographic has marked the relaunch of its smartphone app with a digital series, Only in Oz. The series, hosted by National Geographic...
Konrad Spilva, CEO of Isobar Australia and Dentsu Aegis Network’s local head of innovation, is to step down after 18 years with the business....
Ten has secured a multi-channel win, with 10 Bold taking a 4% audience share on Wednesday. The figure puts Bold on course to compete with Ten’s...
Tourism Malaysia is on the hunt for creative agency partners from across the globe. It has also called for a media pitch covering Asia-Pacific, the...
Global measurement company Nielsen has announced the launch of a geospatial platform called GeoCMV Explorer. Nielsen says the platform, in...
Social enterprise Thankyou has launched a campaign celebrating National Shower For Good Day in order to promote its body wash. The premise of the...
Maximus aims to target Australians outside of the sporting arena with its new campaign, ‘Sweat Happens’, marking a shift in their brand...
Australian Radio Network has announced a series of new appointments and internal promotions as part of a restructure of its national commercial...
Fake news is not a new concept and, contrary to popular belief, certainly not one that was coined around the most recent US Presidential election....
Signature Media has appointed Andrew Conway as executive editor of Signature Luxury Travel & Style, adding to its travel writing team. Conway is a...
On this week’s Mumbrellacast, Speed’s Ian Perrin chats to us about slow-moving media agencies, the history of Naked, and the importance of...
Retailers risk repeating the mistakes of the media industry if they rely on algorithms and allow companies like Amazon to dominate their markets,...
The general manager of marketing for leading food manufacturer Simplot has spoken of the challenges faced by Leggo’s when an Aldi ad implied that...
The Australian Communications and Media Authority has ruled that Seven’s current affair program Sunday Night breached guidelines in a broadcast...
What’s that age old saying? Ah yes, the grass is always greener on the other side. It’s certainly true for full timers and freelancers....
Retailers should learn from Woolworths and Coles’ single use plastic bag ban, PepsiCo’s head of consumer insights and strategy, Felecia White,...
Bauer Media has announced the sale of Money magazine and its associated assets to financial services research house Rainmaker. The final edition...
Parkinson’s disease research organisation Shake It Up Australia has launched a new campaign, leading up the annual Pause 4 Parkinson’s fundraiser...
Alex Smith – who was the client lead for Coles and Target at OMD Melbourne, where she was also managing partner – is switching agency groups,...
Perth branding agency Block has rebranded Freo.Social, a Fremantle creative hub opening officially on April 3. “Fremantle is undergoing a...
Missy Mischief PR and Mister Mischief Creative have been appointed by Maxwell Foods to manage the PR and social media for its Fuel by Nature brand....
Some of the commercial woes faced by companies like Vice and Buzzfeed may be because they started to believe their own hype, the boss of The...
So, are you on track to make the deadline for your Effies entry? No, well I have a really simple message for you: DON’T PANIC! Why? Well, just...
Zenith’s latest programmatic marketing forecast predicts over two-thirds of Australian digital display ad spend will be bought through...
Clemenger BBDO Melbourne had announced its has been appointed Tennis Australia’s creative agency of record. As part of its creative duties for...
Mumbrella’s Finance Marketing Summit is set to return in July this year, with Bankwest taking to the stage to analyse the relationship between a...
News Corp executive chairman Michael Miller has struck a defiant note against protesters planning to demonstrate outside the company’s advertiser...
Managing director the The Social Science, Michelle Gallaher, has been appointed CEO of parent company Shareroot. Gallaher, co-founder of the media...
Independent full-service media agency, Kaimera, has made three key hires following a series of account wins. The appointments see Anna Magliano...
Advertisers will be offered 24 new marketing initiatives across News Corps’ mastheads and outlet, the company revealed yesterday at the launch of...
M&C Saatchi’s This Film Studio has put together a campaign for Tourism Fiji promoting the idea the country may not be rolling in it financially,...
The gritty UK crime drama Manhunt premiered last night for Seven with 593,000 metro viewers, but it failed to top Nine’s Travel Guides which airs...
Southern Cross Austereo has partnered exclusively with open audio platform SoundCloud in an advertising agreement which will see SCA serve as the...
Deliveroo has unveiled its 2019 campaign, the largest it has ever run in Australia. Titled ‘Food Freedom’, the campaign centres around the...
The Western Australian Road Safety Commission has released its new campaign to spark conversation amongst motorcyclists about their safety on...
Cummins & Partners has appointed Lisa Mier to lead the newly-acquired Jenny Craig media account. Most recently, Lisa Mier the Myer account at Ikon...
Pacific Magazines has announced a restructure of its commercial team, including several promotions and two redundancies. The restructure is aimed...
Advertising which stereotypes male success is putting men under similar pressure to that which women have felt for years as a result of beauty...
Adland’s best known executive Sir Martin Sorrell has reflected on the experience of going “from hero to zero” after his acrimonious departure...
Marketing and technology holding company GrowthOps – which purchased agencies including ALF Partnership and Khemistry – has announced a share...
The Media Federation of Australia (MFA) and Communications Council have welcomed the introduction of a five-year labour agreement for the...
Hoyts has released a new campaign to promote its corporate solutions events, in collaboration with Brightworks. The campaign seeks to expand...
Hulsbosch has made a number of leadership appointments to its senior team. Internally, Benni Weller has been promoted to creative director and...
Mastermind will be returning to Australian screens after a 34-year absence and SBS has unveiled TV host, journalist and quiz junkie Jennifer Byrne...
World Expeditions Travel Group has appointed Virginia Haddon as the PR manager for three of its adventure travel brands. Haddon has over 20 years...
EVH has added Technogym Australia to its wellness division, and will support the company with its marketing and communications, including strategy...
World Vision is putting Australian’s meal delivery habits in the spotlight with its latest campaign. A spin on the Uber Eats’ ‘Tonight, I’ll...
Corporate and financial services communications consultancy Honner has appointed Malavika Santhebennur as account manager. Santhebennur has a...
The boss of The Guardian has lashed Facebook for failing to have tools in place that could have prevented the rapid spread of the live streamed...
Tasman Page, Menulog’s marketing director, has stepped down after three years in the role, Mumbrella can reveal. Page joined Menulog from Dick...
The chairman of holding company Interpublic Group used his platform at Advertising Week Europe to call on his peers to do more good in the world,...
Renault Australia released its first campaign ‘Make the Move’ with new brand ambassador Daniel Ricciardo on Sunday. The campaign coincided with...
The first purpose of advertising is to grab the audience’s attention. That’s it. Nothing more, nothing less. Because if your ads aren’t...
Chris Ernst, former Ikon Communications managing director, has joined Media Merchants in the newly-created role of commercial director. “The...
Pizza Hut has appointed The Wired Agency to manage its social media account. Combined with The Wired’s existing remit for Pizza Hut, the addition...
Although the numbers have improved from last week, Ten’s Dancing With The Stars is still failing to secure the huge numbers of its rivals, with...
Each year, the Melbourne Grand Prix pulls in millions in advertising from brands around the country. These are usually household names. But this...
It’s easy to get caught up in the drama of a compelling reality show, and even easier to forget there are real people in front of the cameras....
Airline giant Virgin Australia is set to review its media agency arrangements. The account currently sits with Dentsu Aegis Network’s Carat. The...
The man who had stints as acting CMO of World Vision, Garth Stirling, has joined independent digital agency, Ntegrity, as head of services....
The British advertising industry has begun to make progress on challenging sexual harassment within agencies, the Advertising Week Europe...
To London, and Advertising Week Europe, where practicing psychotherapist (and adland headhunter) Kathleen Saxton was the intriguing choice to quiz...
Hotel Mumbai debuted this weekend with $979,302 in earnings, coming in behind Captain Marvel’s second week in theatres. The film is based on the...
HCF seeks to show how it puts the health of its members first in its latest multi-channel campaign, marking a creative shift from last year’s...
Golden Circle has launched its new campaign via Cummins and Partners to support the release of its sparkling juice range. The ad showcases the...
Liam Loan-Lack has been appointed general manager of UM Brisbane, effective immediately. He joins UM’s senior leadership team, and will report to...
Marketing and technology holding group GrowthOps has announced the appointment of Anthony Damianakis as commercial content director. Damianakis...
WPP is through the worst of its agency mergers but still needs to improve its creative output, boss Mark Read has told an industry conference....
Now in its sixth season, the Nine Network’s wildly successful Married At First Sight chronicles the adventures of 12 couples as they navigate...
Full-service creative agency Town Square has been appointed as the agency of record for global power tool maker Chervon across Australia and New...
ARN has launched a series of tongue-in-cheek TVCs to help promote Christian O’Connell’s Gold 104.3 Melbourne breakfast show. The ads feature...
As long as I’ve been a planner – and it’s been a while – there’s a nasty little rumour that planners don’t make great CEOs. Around eight...
There is only one more week to enter the Mumbrella Awards, with the final deadline being set for midnight on Friday, March 22. This year, the...
Friday night online AFL show Armchair Experts will return this year after Seven and the AFL secured Pointsbet as its season sponsor. The show,...
Former Vogue Australia editor Kirstie Clements has announced she is to join Harper’s Bazaar as features director, heralding a return to senior...
Hahn Beer has launched a campaign for its rice-based ‘Ultra Crisp’ beer with an advert that banishes the ‘four B’s’ of beer marketing...
Hahn Beer has launched a campaign for its rice-based ‘Ultra Crisp’ beer with an advert that banishes the ‘four Bs’ of beer marketing,...
Former Vogue Australia editor Kristie Clements has announced she is to join Harper’s Bazaar as editorial director, heralding a return to senior...
Broadcasters will be asked to explain themselves over their coverage of the Christchurch terrorist attack as part of an investigation into the...
MCN has promoted Myles Taylor to lead sales for Foxtel Brands, the group created by the merger of Foxtel’s and MCN sales teams. Created last...
Ten’s new variety format, Chris and Julia’s Sunday Night Takeaway, has failed to deliver large numbers, with 279,000 metro viewers tuning in...
Asia-Pacific Digital chief executive officer Tobias Wilson has left the company following the acquisition by marketing consultancy and fellow...
Hyundai’s latest campaign for the Tuscon SUV showcases the car’s new remote features with the story of two novice campers chasing their runaway...
Fox Sports’ streaming service Kayo will be streaming the complete 2019 NRL season. The announcement: NRL Heads to Kayo for larger than life...
Media agency Mindshare has appointed Kerry Field as managing director of its Melbourne office. She has been acting as interim managing director...
International hair-care brand Schwarzkopf Professional has appointed Maxmedialab as its media and communications agency in Australia. “On behalf...
New research will be revealed on conversational marketing at Mumbrella360 when The Works partner Douglas Nicol unveils the results from its...
New Idea has launched its new online platform, New Idea Food. The platform will focus on video content with 900 videos available at launch, and two...
Customer experience agency Mercerbell has announced four internal leadership promotions. Paul Henderson has extended his role to become general...
Hyundai’s latest campaign for the Tuscon SUV showcases the car’s new remote features with the story of two novice campers chasing their runaway...
One of Australia’s biggest retail brands, Woolworths, is launching its own standalone media business “to ensure supplier partners are able to...
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