menu_open Columnists

Mumbrella

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Why the Warner Bros battle is about control, not content

18.12.2025 10

Mumbrella

Hayley Adams

The territories marketers keep ignoring - and why that’s a mistake

18.12.2025 1

Mumbrella

Hayley Adams

Margin will come out of hiding for retail media networks in 2026 

As WPP predicts retail media growth will continue to accelerate in 2026, the real battleground won’t be revenue but margin. Troy Townsend, group...

16.12.2025 2

Mumbrella

Troy Townsend

What audio can learn from connected TV

Magnite’s Nikola Small explores how audio is entering a pivotal moment similar to CTV’s early evolution.

15.12.2025 10

Mumbrella

Nikola Small

This Christmas, ChatGPT has replaced the salesperson

Andrew Raso, founder and global CEO of Online Marketing Gurus , explains how this Christmas marks a fundamental shift in how we shop.

12.12.2025 3

Mumbrella

Andrew Raso

Dynamic Duos: Competitors by day, a friendship to last the ages

In the series finale of Dynamic Duos, we hear from Extollo’s founder Katy Denis and Mohr PR’s director Sandra Hogg.

12.12.2025 3

Mumbrella

Andrew Raso