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Brooki Bakehouse vs Recipe Tin Eats: Slow burn issue to crisis overnight

On Tuesday, Nagi Maehashi of Recipe Tin Eats accused Brooke Bellamy of Brooki Bakehouse of plagiarising recipes in her book, Bake With Brooki,...

latest 8

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Sally Branson

Social media managers need to stand up and manage

Welcome to country addresses during ANZAC Day ceremonies brought a lot of online hate this past weekend, and many social media managers simply let...

yesterday 30

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Naomi Brooker

Google’s cookie backflip was never about privacy – it was about power

The news that Google is no longer killing cookies comes at an interesting time. Hatched’s head of digital, data and tech, Denise McCormack explains.

yesterday 3

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Denise Mccormack

Will the federal election be won and lost on Tiktok?

If a politician lip-syncs into the void and no one watches, did they even campaign? With politicians taking to Tiktok to convince voters of their...

25.04.2025 30

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Larissa Thorne

IDs and contextual tracking can deliver audiences – but you don’t know who

As digital marketers adapt to life beyond the third-party cookie, many have defaulted to ID-based and contextual targeting to fill the gap. But are...

24.04.2025 3

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Rishi Bedi

Can Liz Hayes fix Spotlight after a horror year?

Liz Hayes has joined 60 Minutes rival Spotlight as a guest correspondent, signing on with Seven’s flagship current affairs show less than three...

23.04.2025 4

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Nathan Jolly

In short-form video, don’t mistake efficiency for effectiveness

An overreliance on short-form video and quick-win marketing means efficiency is increasingly mistaken for effectiveness. Leo Australia CEO, Clare...

23.04.2025 2

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Clare Pickens