By Thibaud Hug de Larauze

For nearly 60 years, CES has been where the tech industry defines what progress looks like.

Companies arrive with shinier prototypes, louder screens, and marketing so amplified it feels like a mirage floating above the desert. Over time, newness came to stand in for innovation itself. Consumers were trained to believe that progress only counts when it arrives wrapped in new hardware.

CES mirrored the upgrade culture perfectly, with the message stayed the same: last year’s device is old, the new one is better, replace it, repeat.

We’ve seen this pattern before in food and fashion. Industries built around speed, scale, and constant replacement eventually expose their limits. Technology followed the same path.

Call it Fast Tech: a system optimised for rapid upgrades, short lifecycles, and the assumption that progress only matters if it’s new. That formula drove........

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