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Tim Cook Says Put Down Your iPhone. He Really Means Stop Checking Facebook

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Speaking at a recent Time 100 summit, Apple CEO Tim Cook made headlines when he told the audience they should be using their iPhones less, not more. But if you pay close attention to what he actually said, his meaning was clear: Stop using Facebook so much.

To begin with, he suggested iPhone owners use Apple's new tool to pick which apps can send notifications (something that Android has offered for years). "If you have an iPhone and you're not doing it, I would encourage you to really do this," he said. He explained that controlling his push notifications had made a big difference to his own life and productivity.

"What it has done for me personally is I've gone in and gutted the number of notifications," he said. "Because I asked myself: 'Do I really need to be getting thousands of notifications a day?' It's not something that is adding value to my life, or is making me a better person."

OK, but what commonly used app can actually send you thousands of notifications a day? There's one obvious answer to that question, although Cook never actually named Facebook in his comments. But as though to make sure no one missed the point, he drew a distinction between online interactions and real-life ones. "Every time you pick up your phone, it means you're taking your eyes off whoever you're dealing with, are talking with,........

© Inc.com