Marketers share their guidelines for tactically spending to advertise on Meta, TikTok, Reddit, and more.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc.; Photo: Getty Images

Where should you spend your paid social dollars in 2026? It’s a simple question with a complicated answer.

There’s no one-size-fits-all strategy in the world of paid social, according to Blake Anderson, founder of the AI app studio 10x, who uses Meta and

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