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This 3‑Word Marketing Rule Helped Turn Bilt Into a $10.75 Billion Company, According to Founder Ankur Jain
The CEO’s approach to messaging is surprisingly easy.
BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON
Ankur Jain. Photos: Courtesy company; Getty Images
The market for credit cards is incredibly crowded, but Bilt made a splash when it came to market in 2021 with the idea to let users earn points when they pay rent each month.
Up against the largest credit card providers in the country, JPMorgan Chase and American Express, which spent about $1.6 billion on marketing expenses during........
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