Red Wing Shoe Company pulled off a twist on a traditional marketing tactic.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Red Wing’s wooden billboard. Photo: Courtesy Company

For more than a century, Red Wing Shoe Company has designed and manufactured work boots in the United States with leather sourced from its own tannery. The family-owned, privately held business, which was founded in 1905 in Red Wing, Minnesota, wanted to remind its customers of that commitment to craftsmanship, so the shoemaker decided to add some distinctive texture to its advertising.

Over the past few weeks, Red Wing unveiled two unique billboards. One of the signs, which measures 18 by 40 feet and currently sits over downtown Minneapolis, is

© Inc.com