Fitness class

You’ve probably heard the grim stats: about 80% of New Year’s resolutions fail.

This might be down to unrealistic or overcomplicated goals, the BBC suggested. The British Journal of General Practice (BJGP), meanwhile, said that attention and motivation naturally wane over time.

But if you ask author and psychotherapist Eloise Skinner, who’s working with Sports Direct, the “commitment cue effect” could help.

What is the “commitment cue effect”?

“The ‘commitment cue effect’ is a term used to describe when we are held to a certain........

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