Red Lobster is reportedly bringing back Endless Shrimp 2 years after the CEO vowed it would never return

About two years ago, Red Lobster’s millennial CEO declared he would never bring back the Endless Shrimp promotion that helped sink the seafood chain into Chapter 11 bankruptcy. 

It’s “because I know how to do math,” Adamolekun told TODAY in an interview published in November 2024. 

But now there are rumors swirling around Adamolekun, 37, that he might be going back on his word. 

Red Lobster is reportedly exploring a limited-time version of the Endless Shrimp promotion that could start as early as this month, people with knowledge of the plans told Bloomberg. 

The seafood chain didn’t directly confirm the reports to Fortune, but said the promotion gets a lot of buzz.

“Endless Shrimp has long been a Red Lobster guest favorite and one of our most popular promotions for 20 years,” a Red Lobster spokesperson told Fortune. “We’re always paying attention to what our guests are asking for.”

“While we don’t have anything to announce at this time, we’re grateful for the enthusiasm and encourage guests to keep sharing their feedback with us,” the spokesperson continued. “We’re listening.”

This potential move is a striking reversal from the position staked out less than two years ago by the chain’s CEO—and a major gamble for a brand still finding its footing after a bruising bankruptcy.

The Endless Shrimp debacle

For most of its history, Endless Shrimp was a beloved seasonal draw—a limited-time........

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