The startup looking to solve health care’s fax machine problem

I sincerely don’t remember the last time I saw a fax machine. But that’s, perhaps, because I don’t work in health care. 

“Yes, in 2026, fax is still probably the most common way of sending documents between primary care and specialty clinics,” said Jaimal Soni, cofounder and CEO of Insight Health.

Soni—who was previously at Segment when it was acquired by Twilio for $3.2 billion—cofounded Insight in 2023 with Dr. Eric Stecker, Dr. Pankaj Gore, and Saran Siva. The idea was that tech could solve medicine’s fax problem. 

“I spent twelve years in training during and after medical school to treat patients during some of the hardest moments of their lives and make complex clinical decisions,” said Stecker, who’s also a cardiologist and professor at Oregon Health & Science University, via email. “What I didn’t sign up for was spending a third of my time on prior authorizations, chart prep, and paperwork. Burnout’s a systems failure, and it has real consequences like more medical errors, less time with patients, and physicians leaving practice altogether.”

Insight’s been building patient-facing AI assistants that take in referrals, reach out to patients and collect clinical history, and schedule low-risk, routine procedures. The company is among a slew of venture-funded startups at the intersection of AI and health care looking to improve efficiency in an industry where administrative costs in the U.S. are estimated to be as high as $1 trillion annually. To this end, Insight’s raised an $11 million Series A, Fortune has exclusively learned. The round features an unexpected lead investor, the newly formed Standard........

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