Praise isn’t soft—it’s strategic. There is a fair amount of evidence suggesting that praise—when delivered thoughtfully—can be an equally powerful lever for boosting performance, engagement, and trust. A study published by Duke University in 2015 showed that unexpected recognition, in particular, can lead to measurable increases in subsequent performance. Thoughtful, well-timed recognition builds trust, engagement, and stronger performance.

According to Gallup research in 2022. employees who have received meaningful feedback in the prior week are significantly more........

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