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The psychology behind how much money people give to charity

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When Shamila Nduriri—the creative director of jewelry brand Dalasini—was younger, her charitable giving was mostly reserved for family members who needed financial assistance. Over time, she started giving to charity more broadly, but it wasn’t until 2015 that she found a cause that really grabbed her. “I came across a news article about people with albinism in Tanzania who were being hunted for their limbs, and I was horrified,” she says. “That’s when I mentally decided that I need to start giving back more regularly and find something that I connected with and could be passionate about.”

Nduriri decided to bake her giving efforts into her jewelry business and now gives 10% of her proceeds to an albinism charity and wildlife conservation organization. “I’m thinking about what I want to be remembered by,” she says. “You can chase your career, but at the end of the day that doesn’t mean anything. I just want to try and make a difference.”

If, like Nduriri, you’re looking to give back but not sure where to start, here are some things to keep in mind.

Between Facebook fundraisers and GoFundMe campaigns, it’s now easy to get overwhelmed by the preponderance of charitable avenues available to you. Some people—especially those whose income is on the lower end—opt to give when something speaks to them, rather than setting aside a certain amount of money each year to put towards........

© Fast Company