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Toronto Raptors and St. Louis Blues fans are breaking merch records

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Last night, the Toronto Raptors won the 2019 NBA title by beating the Golden State Warriors in Oakland. And even as Kawhi Leonard was taking those last foul shots in the final seconds, Raptors fans were already buying their championship gear by the bucket load.

#Toronto knows how to celebrate – ???? Toby Gu https://t.co/VwiOmatbNp #WeTheNorth #Raptors #WeTheChamps pic.twitter.com/E5XYFd4Y2K

— blogTO (@blogTO) June 14, 2019

According to sports gear manufacturer and retailer........

© Fast Company