New York City mayoral candidate Andrew Cuomo recently unveiled a new campaign logo at a press conference that was designed like his pandemic-era briefings when he was New York governor, complete with a video screen he used for a PowerPoint presentation.

The new logo is “supposed to symbolize a new phase of the campaign,” Cuomo spokesperson Rich Azzopardi tells Fast Company. The mark was designed to both evoke a rising sun and resemble the Statue of Liberty’s crown. Azzopardi says it’s no coincidence the brand’s blue-and-orange color palette is the same as the New York City flag.

“Cuomo, to build a new NYC,” the logomark says in a sans-serif typeface with soft rounded edges that resembles Calibri, the font that Microsoft used as default on Outlook and Word until replacing it with Aptos in 2023. (Cuomo’s campaign could not verify the typeface used.)

Cuomo’s new logo might not win any graphic design awards, but it’s an improvement from the nondescript, under-branded logo his campaign used in the Democratic........

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