J.Crew’s new campaign is an adventurous romp straight out of its ’90s catalogs

CMO Julia Collier says the company’s latest effort is inspired by its iconic mailers of yesteryear—but it’s not pure nostalgia.

Grab your jelly sandals, one-piece, and striped swim trunks: It’s time to hit the beach at Camp Crew, the setting of J.Crew’s summer campaign that’s selling sweet summer romance (and bikinis) to the masses. 

“Camp Crew” debuted on June 2 in a series of Instagram posts and a 40-second video on the brand’s website. The ad campaign combines new pieces that feature Camp Crew branding, like a red-and-white ringer tee and cream baseball cap, with items from J.Crew’s general summer collection, like a lightweight version of the brand’s iconic roll-neck sweater and plenty of........

© Fast Company