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Yelp fights to combat an anti-Yelp documentary with Google ads and a domain name

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Yelp is still hoping to avoid a Blackfish-style takedown after the recent release of a long-gestating documentary in which business owners take aim at the review platform for what they say is an extortion scheme.

The company purchased the domain BillionDollarBully.com and bought Google ads for the search term “Billion Dollar Bully,” the movie’s title, which redirects to a page on Yelp’s website explaining that Yelp does not, in fact, extort local businesses or manipulate review ratings.

[Screenshot via Google]The documentary, by San Francisco filmmaker Kaylie Milliken, was first announced in 2015, and it had Yelp on the defense almost from the beginning,........

© Fast Company