I hope you’re enjoying it – although… wait. Where did it go? I swear it arrived, waved, and vanished before I even blinked. I haven’t hit a single rebaja this year, and already I feel it: full-blown FOMO.

Curiosity and suspicion battle in my brain. Are sales really sales? Or just a trick to make us buy things (or thongs) we’ll never use?

In Spain, we take this to Olympic levels. First sales. Second sales. Then… las terceras rebajas. Prices so low that whatever is left either won’t fit, won’t suit you, or comes in radioactive green or aggressive orange.

And yet… your inner rebajas voice whispers: Buy it. Don’t miss out. You don’t need it........

© Euro Weekly News