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Are You Thinking Like a Challenger?

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If you know the story of David and Goliath, you already know what it means to be a challenger. As a tale of thinking differently to overcome seemingly insurmountable competition, it’s an important lesson for today’s entrepreneurs.

Rather than being defined by their size or the industry they’re in, challengers fight smarter and with purpose. They look at different ways to identify and master their unfair advantage, and balance long and short-term goals that actively use capitalism to benefit society and the environment.

Being a challenger is a mindset, a way of life and a playbook to view the world around you. Here are eight steps you can take to ensure you’re approaching entrepreneurship like a challenger.

Buy and use your own products or services. Anonymously experience your own customer service and take it a step further by dedicating a day a quarter (at least) to responding to customer service requests. Doing so will deepen your understanding and build empathy. In what ways does your product or service fail, meet and exceed expectations? Where are you vulnerable relative to existing and emerging competitors? What will it take to be exceptional and what are you going to do about it? Consider extending this practice to the entire executive team, or a more diverse group of voices and experiences, and compare notes.

Related: 6 Key Things to Consider When Bringing a Product to Market

An integral part of thinking like a challenger is understanding the competition so you’re better positioned to displace it. That doesn’t........

© Entrepreneur

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